Critique on Good to Great

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Good To Great:
Why Some Companies Make the Leap... and Others Don't

This report consists of the critical analysis of Jim Collins’s book Good to great, a brief introduction of the author and background of the book.

Faraz Shaukat
Materials Engineering (Sec-A-97)

Jim Collins is a student and teacher of enduring great companies — how they grow, how they attain superior performance, and how good companies can become great companies. Having invested nearly a quarter of a century of research into the topic, Jim has authored or co-authored six books that have sold in total more than ten million copies worldwide. They include: the classic BUILT TO LAST, a fixture on the Business Week best seller list for more than six years; the international bestseller GOOD TO GREAT, translated into 35 languages; and HOW THE MIGHTY FALL, a New York Times bestseller that examines how great companies can self-destruct.

The book starts with explaining the characteristics of the leaders of the companies that were transforming from the good to great. Author calls these leaders “level 5 leaders” who poses ability to build enduring greatness through a paradoxical blend of personal humility and professional will.

Level 5 leaders set up successors for even greater success in the future unlike egocentric level 4 managers. They are resolved to do whatever it takes to make the company great. They look for the opportunities and work selflessly for the betterment of the organization and when the things go wrong they blame themselves and resolve the issues. They are humble and attribute the success to luck rather than personal greatness.

There is a damaging trend in the business society to look for the celebrity leaders rather than looking for level 5 leaders. Author thinks they are all around us, we just need to know what to look for. He says there are many people who can easily evolve into level 5 leaders.

The research of the author indicates...
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