Culture of a country basically symbolizes the human intellect level and achievements of the local inhabitants, collectively. Culture varies a lot from country to country. It is the means of communication among the local inhabitants of a place and reflects their values, attitude knowledge, motives(Wikipedia, 2013a). Before measuring cultural differences in India and Nigeria, we first need to establish significance of basic cultural features that measure overall behavior of a society. Intercultural Dimension:
According to Professor G. Hofstede(Greif, 1998), intercultural comparison can be done based on five dimensional model, discussed here in detail: * Power Distance
This dimension measures the social impact of equality and inequality among people of that particular society. If society is aimed to achieve equality, on the basis of power, wealth and status among its people, then it is said to have low power distance. On the other hand, if there are social difference among people of a society on the basis of power, wealth and status then it is said to have higher power distance. This inequality in society emerges by following caste system which may lead to instability in society. * Individualism
Individualism measures the degree to which a society promotes individualism and collectiveness in behaviors, responsibilities, relationships and achievements. A society is said to have a high individualism score if it supports individuality and promotes dominance of individual rights. In such a society, individual relationships are observed having extensive network but week bases. On the other hand, low individualism score supports strong society, in which collective behavior is observed. In such societies, relations among individuals are very strong and families are given importance. * Uncertainty Avoidance
This dimension measures whether or not the society is flexible enough to appreciate uncertainties. Higher scores of uncertainty avoidance show that society is having low acceptance levels for any uncertainty or ambiguity. This represents that the society is rule-based and its people focused to follow laws and regulations. Having lower uncertainty avoidance score, results in more flexible society ambiguities and uncertainties, and is ready to face risks. * Masculinity
Masculinity is the dimension of cultural behavior that is concerned with the dominance and power of males in a society. Having high masculinity score represents that the society is having male dominance, which results in higher level of gender discrimination. Low masculinity score is associated with a society providing equal rights to each person, no matter to what gender he or she belongs. Such a society is free of gender discrimination and male power is ruled out. * Long Term Orientation
Long term orientation is concerned with the society’s search for the moral excellence. It is more concerned with the saving instinct of people. Societies having long term orientation are more concerned with status oriented relationships, with the sense of shame. On the contrary, short term orientation is concerned with truthfulness, respect of traditions and encourages protection of your face rather than following status oriented culture....