Critically analyze how the health promotion initiative reflects the recommendations of the Ottawa Charter.

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The first international conference on health promotion was held in Ottawa, Canada in 1986. It was a response to the growing expectations for a new public health approach to health promotion. The aim of the conference was to continue to identify action areas to achieve the objectives of the World Health Organization (WHO) Health for All by the Year 2000 initiative .

Developing personal skills action area focuses on health promotion that supports the personal and social development of an individual by providing information on health to enhance skills such as decision making and communication. It enables people to be empowered and to learn life skills so that, they can take control of their health.

The National Tobacco Campaign addresses this action area primarily through its media campaigns which is distributed through the mediums of television, radio, magazines, posters in doctors room, newspapers and billboards. It displays insight and educates individuals about the health consequences of smoking in situations e.g. Dont Let Children Breathe Your Smoke. This allows for smokers to consider who they are impacting besides themselves, and to make a choice to quit so that other lives are not affected. It allows them to make a choice to quit or call the Quitline as every commercial and cigarette packaging reminds them that quitting smoking is a choice they can make anytime. The frequency of the National Tobacco Campaign in newspapers, television and radio increases during the December January period as this is the new year period. It reminds and encourages smokers that, quitting can be taken into consideration into their new years resolutions by increasing knowledge about the quitting process and reinforcing it through repeating commercials.

The Quitline website, which is a valuable resource to smokers and quitters, provides information on quitting, quit booklet access and fact sheets which provides information on quitting strategies and coping with withdrawal symptoms. Also available on the website are free downloads of the Ready Set Quit! Planning sheet which allows smokers to develop the habit of setting goals. If the smoker achieves these goals e.g. quitting for 1 week, it allows them to reward themselves so that self-satisfaction is attained and it helps to develop decision making skills and to take control of their health as specified by the Ottawa Charter.

The World No Tobacco Day is an example of an initiative that allows smokers to develop a personal skill of quitting by promoting a tobacco-free environment through the use of advertising so that their dependence to smoking can be broken.

The National Tobacco Campaign extensively develops personal skills through its health promotion strategies that help to develop or improve goal setting skills, provide valuable information such as tips and promote a tobacco-free environment.

Creating supportive environments action area addresses people taking care of each other, their communities and natural environment so that people can lead healthy lives. The National Tobacco Campaign creates a supportive environment through its Quitline advice service which provides advice on any issues a person is dealing with e.g. coping with withdrawal symptoms and quitting methods and reassures them positively to never give up while trying to quit smoking. This strategy of the initiative is successful and creates a supportive environment to smokers as research with a sample of callers to the Quitline shows that over 82% found the service helpful and relevant to their information needs and would recommend it to their friends. The Quitline also provides access to written material by asking callers if they would like to receive a free copy of the Quit Book to allow for further research into quitting. It is also caters for multi-lingual smokers and is available in other languages such as Greek, Italian, Arabic and Chinese which reduces barriers that stop individuals to quit smoking....
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