Critical Thinking Thesis Based on the Local Fashion Industry

Topics: Trinidad and Tobago, Fashion, Tobago Pages: 5 (1996 words) Published: December 6, 2010

Topic: The fashion industry of Trinidad and Tobago.
Narrowed Topic: The challenges encountered within the local fashion industry. Thesis question: Does the local fashion industry possess the vitality to triumph over its’ various challenges, and ultimately arrive at the level of the international fashion industry and hence maximise its’ success?

Topic Outline1. The local fashion industry2. The challenges encountered3. The international fashion industry4. The benefits of development 5. The Solution| Sentence / Question OutlineThe current position of our fashion industry.There are numerous challenges faced by the individuals leading the industry; as well as those who would like a future in the fashion industry.At what level is the international fashion industry operating on, as compared to the local fashion industry?There are numerous benefits to be derived from the improvement of the local fashion industry. There is a need for a change in the approach to the business of fashion by those involved, in addition to the need for the future operators of the industry to “go hard” and go beyond the norm that exist in the industry today.|

The fashion industry is essential and moreover here to stay. Clothing is a basic need of human beings, which the fashion industry then adds creativeness too, to suit each individual’s meticulous desires, needs and style. The fashion business can be lucrative to business owners, as it is to the economy. But is the local fashion industry on this level of profitability? Is the local fashion industry capable of reaping such benefits? It’s only when we know where we are, that we can assess the situation and determine the route that we ought to go.

The current leaders Peter Elias, Meiling, Claudia Pegus, Heather Jones, and Diane Hunt are self taught designers with stores and a few have websites which give information about themselves and their brand. Peter Elias has an article called ‘Trend Watch’ in the Sunday newspapers, which his advertisement usually follows. But what impact do his efforts create? Customers benefit from his clothing; he provides employment and mall owners’ benefit by their spaces being rented. Diane Hunt created the local Fashion Week, while Meiling and Claudia Pegus can be captured doing interviews for the Basia Show and other local TV channels. Diane Hunt provides employment, clothing for her target market, and the expectation of drawing more awareness to local designers through Fashion Week. But is Fashion Week marketed adequately that Trinidad and Tobago and other countries flock to see the local designers hence creating sales, or is it an event where people dress up and watch the show just for a night out? These designers don’t give out catalogues, highlight their store locations, nor do they have shopping carts on their websites for international customers or home shoppers locally to purchase. In what direction are these current leaders taking this trade to? Are these designers serious about their business or is this their lack of theoretical business education being displayed? Any business fashion manuscript tells you to be a success in this industry you need 90% business skills and 10% design skills; I am of the view that these designers appear to have only the 10% design skills. Heather Jones, Meiling and Claudia Pegus hardly if ever promote their brands. How much revenue could they possibly make with this approach to business marketing or the lack thereof? It may be seen that they don’t have sufficient funds to advertise; but is the lack of funds a viable excuse when institutions such as NEDCO, Scotia Bank and the Business Development Company offer loans to expand businesses in fashion? These established designers have better luck at approved loans as opposed to a ‘newbie’. The current leaders of the industry seem comfortable in their present position and give the impression of being somewhat non competitive, almost even laid back. Would...
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