January 20, 2013
Perception is the way a in which a person or an individual sees and understands the world. In other words, perception is to recognize a unique interpretation of the situation, not the exact recording of it. Recognition of the difference between the perceptual and real world and real world is vital to the understanding of organizational behavior. So, we should know that there is a difference between real and perceptual world. Every person perceives the world in his own way and understanding. And sometimes when our perception is different from the real world it creates problems and misunderstandings. Sensation is the way human beings use their sensory organs to experience color, loudness, taste, scent and smell and heat. There are five senses, vision, hearing, touch, smell, and taste. But perception is the complicated process of interaction of selection, organization, and interpretation of stimuli. Although, perception depends upon the senses for raw data, the cognitive process may filter, modify, or completely change these data. (The Perception Process , 2010)
Provide at least three reasons for believing in the accuracy or inaccuracy of sensory information.
Sensory information storage holds sensory images for several tenths of a second after they are received by the sensory organs. The functioning of SIS may be observed if you close your eyes, then open and close them again as rapidly as possible. As your eyes close, notice how the visual image is maintained for a fraction of a second before fading. Sensory information storage explains why a movie film shot at 16 separate frames per second appears as continuous movement rather than a series of still pictures. A visual trace is generally retained in SIS for about one-quarter of a second. It is not possible to consciously extend the time that sensory information is held in SIS. The function of SIS is to make it possible for the brain to work on processing a sensory event...
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