Critical Evaluation of Marketing Strategy

Page 1 of 15

Critical Evaluation of Marketing Strategy

By | August 2013
Page 1 of 15
Critical Evaluation of Marketing Strategy

Contents
1. 2. 3. Executive Summary .............................................................................................. 1 Introduction to ‘My-pple’ ..................................................................................... 2 Current Market Situation ...................................................................................... 3 3.1. Product Overview .......................................................................................... 3 3.2. Market Segments ........................................................................................... 3 3.3. Macro environment ........................................................................................ 4 3.4. Brand ............................................................................................................. 5 3.5. Competitors ................................................................................................... 5 3.6. Suppliers........................................................................................................ 5 4. SWOT analysis ..................................................................................................... 6 5. Critical Evaluation ................................................................................................ 7 5.1. Product strategy ............................................................................................. 7 5.2. Pricing Strategy ............................................................................................. 9 5.3. Distribution Strategy.................................................................................... 10 5.4. Promotion Strategy ...................................................................................... 11 6. Growth Opportunities ......................................................................................... 13 7. Recommendations...