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The aim of this work is analytical consideration of leadership style of Mr. Steve Jobs, co-founder and later the Chairman and CEO of Apples Computers Incorporated, a most successful businessman today.
The challenge of the times
The times are upon us when brilliant management and leadership are confounded. In the times of global technical breakthroughs and revolutionary transformations, as the power of “know-how” and the say-so of “vision” have joined their hands in leading organizations across sudden gulfs of learning, discoveries, necessitating multiple leaps of faith – we may boldly conclude: the era of the “middle-of-the-roaders” has grinded itself to a standing halt.
Customers-to-be are on the prowl for something extraordinary in the realm of technical overproduction. simplicity and usability compounded with intuitiveness, versatility and durability, and, of course, functionalities flying in the matter of split seconds – are only some of the major concerns of the client today! The other essential concern is the philosophy behind the product, the personality of the company and corporative image. As it has been aptly put: customers are not looking for just a product anymore; they are looking for a destiny. This, as nothing else, would be about the leadership style of the heads of an organization.
Steve Jobs’ leadership changed the world
As “everything falls and rises on leadership” (John Maxwell, 2007, P. 1-2), we may well embark on a critical research of the exemplary leader who, to my mind, would forthwith fill the “carte blanche” of robust organizational leadership, rising to all of the occasions of today, let alone corporate competitiveness known for its rigor in Information Technologies.
With the power of creativity and originality of thought there is no competition. Everybody gains his unique place. That allowed Steve Jobs to announce at a certain time that Microsoft bought into Apple Corporation by purchase of 150 million USD “non-voting” shares (David Coursey, 2009).
To a hissing audience, it was announced that a commonplace view of Apple winning due to Microsoft losing is wrong. The whole pattern of such thinking is wrong. Having denounced the old views, Mr. Jobs assured that if Apple did not perform well enough, it posed a problem to Apple, not somebody else (Justin Hartman, 2007).
Isn’t this view capable enough to change the world of business by shifting paradigm from “dog-eat-dog” view on competition, rivalry and animosity, to the paradigm of innovation, creativity and uniqueness, with an eye towards every company’s unparalleled input? However, many would rather disagree in a dissentient voice: the world of big business is that of a sham friendship. I agree: everybody shapes his perception and philosophy of the world after himself; however not everybody can drastically change the world for better – Steve Jobs’ example certainly did!
People who have their own way of creativity will never have “traffic jams”. Even if they have to make a step back in view of marketing or income rates, they will always come out on top, providing it leads the way to contributing those things which have never been known to the world before. True leadership is about desire for a win-win decision-making.
Steve Jobs’ futurity is the key
Apple is a $30 billion company with only 30 major products (Carmine Gallo, 2010). In the world around us this is not much of the diversity. Later, Steve Jobs would talk about staying focused, calling for the need of restructuring organizational locus of control from merely staying afloat by diversifying product line to becoming spearheaded towards the future.
The Apple Incorporated today
As the morrow cares for itself, the question arises, what is the Apple Incorporated...