Critical Analysis of Health Promotion Leaflet

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Critical analysis of health promotion leaflet
This essay aims to critically appraise a health promotion leaflet (Appendix 1), which at present is incorporated in a health promotion campaign from the NHS. The evaluation of this leaflet will consist of: where the leaflet was sourced; a rationalization of the selected leaflet; the nurse’s role in relation to health education and health promotion with the use of leaflets; examine the leaflets use of illustrations, design and layout; substance of the information which s enclosed in the leaflet; pore over the leaflets readability information supported with literature on readability test; the leaflets target audience; ethnical concerns and application to practice.

Appendix 1 is a campaign to educate and raise awareness of the human papilloma virus vaccination, which can reduce the risk of cervical cancer in the future. Appendix 1 is aimed at girl’s aged 16-17. The rational behind choosing the selected Appendix 1 is this area under discussion is very close to my heart, as a family member died from cervical cancer at a young age, and therefore whole heartily welcome and support this campaign for girls to participate in the human papilloma virus vaccination with enthusiasm and passion. The World Health organization (2010) declare that in the UK cervical cancer is the eleventh predominantly common cancer in women, and from the ages of 15-44 is the second most frequent cancer. Cancer research UK (2010) and NHS (2009) both announce that in the UK there were 2828 new cases detected in 2007, also women under the age of thirty five had 702 new cases which were identified.

As appendix 1 was sourced from a local GP surgery in North Lanarkshire, in order for the target audience to engage in this health promotion campaign they would have to visit the surgery. Clerehan (2005) suggest that Doctors have a vital responsibility in promoting health promotion and producing health education to their patients in the format of appendix 1. Appendix 1 contains a free phone helpline number and website and where additional information and question and answers booklet for the target audience; parents or cares. Another appealing quality in appendix 1 is it provides information on what the reader can do if they have failed to attend their appointment in receiving their vaccination. The location of appendix 1 is a suitable site for the target audience. However Hill & Abraham (2007) put forward that health promotion leaflets integrated with positive encouragement in schools to young people can have a dramatic effect, and this will keep the NHS on track in their health promotion campaign for reducing the risk of cervical cancer by having the Human papilloma virus vaccination, as this campaign has the prospective of saving four hundred lives (Laurance 2007). Schools as a location possibly will be a more suitable for this target audience.

Houts et al (2006) advocate that design is a significant aspect for health promotion campaign’s to become attention grabbing and appealing to their target audience. According to Gall & Prigat (2005) and supported by Fuchs & Hippius (2008), patient’s information leaflet design has a huge impact on how patient act in response in the health promotion campaign. Bernardini (2001) recommend Health promotion leaflets should meet a certain criteria, such as an adequate print size, use of colour and layout. The Royal National Institute for the Blind (BNIB) (2011) propose print size on the health promotion leaflets should be font size twelve point in order for the readers to read the content created. Appendix 1 has an estimated print size of 12-14 point, which adheres to the criteria of print size discussed earlier. The uses of colour in leaflets are an imperative factor when trying to catch the reader’s attention (Houts et al 2006b). Appendix 1 has a vibrant colour of pink on the front cover, which is eye catching and makes the reader want to read more. The layout of health...
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