Critical Analysis of Functional Strategies of Indian Tobacco Company

Topics: Strategic management, Tobacco, ITC Limited Pages: 19 (4304 words) Published: April 14, 2013
A Project Report
Submitted In Partial Fulfillment Of The Requirement For The Award Of BACHELORS OF BUSINESS ADMINISTRATION
(Integrated Programmed)

BBA-4th sem


It gives me a great pleasure to bring forth this project. BBA is a course that actually teaches business administration. Our project on FUNCTIONAL STRATEGIES OF ITC Company gave us ample information which is actually not found in the books. The practical facts as to how a company formulates different strategies have encouraged me to present this project. This project will enlighten all the facts as to how an organization formulates its strategies, their implementation and their evaluation along with the control system from beginning to end and many other facts. All efforts have been made to present the project in as simple form as possible. Simple pictures have been used to make all the data’s and information’s clear, which might not be understood only by reading. Different comparisons have been made and all the where about of INDIAN TOBACCO COMPANY are made easily accessible. Changes brought about in the company from time to time have also been brought forward the project can be easily understood by even a layman. An attempt has been made to make this project useful for the students of BBA. All suggestions from students and teachers are highly solicited. Hope the project will be appreciated by you all.


Through this acknowledgment, we express our sincere gratitude to all those people who have been associated with this assignment and have helped us with it and made it a worthwhile experience.

Firstly we extend our thanks to the our Director sir Mr. Rajeev Ratan, Mr. Shekhar Gupta (H.O.D of management dept.), Mr. Atul Srivastava & Mr. Rahul Sharma(class coordinator) for sharing their opinions and experiences through which we received the required information crucial for our report.

Finally, we express our thanks to MISS RUCHI JAIN who gave us this opportunity to learn the subject in a practical approach and who guided us and gave us valuable suggestions regarding the project report.


I hereby declare that the project work entitled “INDIAN TOBACCO COMPANY” submitted to the DR.BHIM RAO AMBEDKAR UNIVERSITY, is a record of an original work done by me under the guidance of MISS RUCHI JAIN, FACULTY MEMBER OF DR.MPS MEMORIAL INSTITUTE OF BUSINESS MANAGEMENT, and this project work has performed the basis for the award of BACHLEOR’S Degree In BUSINESS ADMINSTRATION

I further declared that I or any other person has not previously submitted this project report to any other institution/university for any other degree/ diploma or any other person.

It is certified that this project has been prepared and submitted under my guidance.

Date: 16th April‘2012 MISS RUCHI JAIN
Place: Agra (Associate Professor)

Company profile

ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'. The Company’s beginnings were humble. A leased office on Radha Bazar Lane, Kolkata’s, was the centre of the Company's existence. The Company celebrated its 16th birthday on August 24, 1926, by...
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