Critical analyse of the external and internal environments of Ford Motor Company

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Critical analyse of the external
and internal environments of
Ford Motor Company!
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TABLE OF CONTENTS 1.
Introduction ................................................................................................................. 3 2. Background of Ford Motor Company ......................................................................... 3 3. External environments of Ford .................................................................................... 4 3.1 Political factors ................................................................................................................ 4 3.2 Economic factors ............................................................................................................. 4 3.3 Social factors ................................................................................................................... 5 3.4 Technological factors ...................................................................................................... 5 4. Internal environments of Ford ..................................................................................... 6 4.1 Strengths .......................................................................................................................... 6 4.2 Weaknesses ..................................................................................................................... 6 4.3 Opportunities ................................................................................................................... 6 4.4 Threats ............................................................................................................................. 7 5. Strategies for Ford in the next five years ..................................................................... 7 6. Conclusion ................................................................................................................... 8 Reference ............................................................................................................................ 9!

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From the long run, the economy will only be developed better than before, as long there are no large scales of wars. If the economy in the world is developing in a steady and healthy way, the demand for the cars will be larger and larger. The fact that the number of Japanese cars assembled in North American will soon reach 2 million per year will lead to the oversupply, so it is likely to threaten the price structure of the U.S. auto market and in the meantime, it will bring about negative impact on the revenue of the automotive businesses in the U.S. market. 3.3 Social factors As long as the customers have a certain level of buying power, there will be a large number of car buyers. After the World War II, nearly all countries in the world were making every effort to recover from the war. The war was destructive to all the countries that had participated in the war. In some developing countries, people even had to worry about whether they had to suffer from hunger, let alone buying car to make their life easier. However, as the recovery of economy, people begin to think about the houses and cars to improve the quality of their life(Ravichandran et al., 2005). In the meantime, the social concept is also changing. Men were the trend of the drivers, but more and more women are independent and have good economic conditions, so the demand for cars is also increasing. The changing social trend has enabled Ford to produce various types of cars in order to meet the different demands from different groups. 3.4 Technological factors The advent of the Internet has simplified customers’ life, and the advent of cars have make customers’ life more convenient. However, Ford does not cease to make innovation in terms of technology. For...
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