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Crisis Management - Johnson and Johnson

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Crisis Management - Johnson and Johnson
Johnson & Johnson

Johnson & Johnson, one of the world's leading healthcare products manufacturer, was founded in 1886 by three brothers, Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson. In 1888, Johnson & Johnson pioneers the first commercial first aid kit and other key products such as, baby powder, baby oil, no tears shampoo and tylenol in the following years.
With more than 275 companies located in more than 60 countries, Johnson & Johnson and it's subsidiaries have approximately 127,000 employees worldwide. The business is organized into three core segments: Consumer, Pharmaceutical and Medical Devices and Diagnostics. The Consumer segment includes a broad range of products such as baby care, skin care, oral care, wound care. The Pharmaceutical segment includes products in the following areas: anti-infective, antipsychotic, contraceptive, gastrointestinal, immunology, infectious diseases, pain management, and vaccines. These products are distributed directly to retailers, wholesalers and health care professionals for prescription use. The Medical Devices and Diagnostics segment includes a broad range of products distributed to wholesalers, hospitals and retailers, used principally in the professional fields by physicians, nurses, hospitals and clinics. These include products to treat cardiovascular disease; orthopaedic and neurological products; blood glucose monitoring and insulin delivery products; general surgery, biosurgical and energy products; professional diagnostic products; infection prevention products; and disposable contact lenses.

"Caring for the world, one person at a time..." , the tagline for Johnson & Johnson, inspired from the organization's Credo. The Credo consists of four main responsibilities which challenge the organization to prioritize the needs and well-being of the people they serve.
First responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use their products and

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