Crime Scene Cleanup Business Plan

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As A Whistle
(We Clean CLEAN!)

Nancy Smith
FIN 300
Business Plan

Table of Contents

1.0 Executive Summary

1.1 Objectives

1.2 Mission

1.3 Keys to Success

2.0 Company Summary

2.1 Company Ownership

2.2 Start-up Summary

2.3 Company Locations and Facilities

3.0 Services

3.1 Service Description

3.2 Competitive Comparison

4.0 Market Analysis Summary

4.1 Market Segmentation

4.2 Target Market Segment Strategy

4.2.1 Market Trends

4.3 Competition and Buying Patterns

4.3.1 Main Competitors

5.0 Strategy and Implementation Summary

5.1 Marketing Strategy

5.1.1 Pricing Strategy

5.1.2 Promotion Strategy

5.2 Sales Strategy

5.2.1 Sales Forecast

6.0 Management Summary

6.1 Organizational Structure

6.2 Management Team

6.3 Personnel Plan

7.0 Financial Plan

7.1 Important Assumptions

7.2 Key Financial Indicators

7.3 Break-even Analysis

7.4 Projected Profit and Loss

1.0 Executive Summary
As A Whistle will provide residential and commercial cleaning services of trauma scenes, crime scenes and residential biohazardous cleanups. The principal officers of As A Whistle believe there is a lack of service providers and thus a lack of competition in this field and have observed poor training of employees in those companies that do exist. This can lead to lower customer satisfaction and a low word-of-mouth referral rate. As A Whistle believes that it can improve upon and exploit these weaknesses to gain prompt recognition and local market share. The objectives for As A Whistle over the next three years are: •To achieve sales revenues of approximately $200,000 in year one, $500,000 in year two and $875,000 by year three. •To achieve contracts, beginning with Metro Phoenix and then with state and local police departments, fire departments and hotels. •To expand operations to include all the Greater Phoenix Valley area including Payson, Show Low and Globe. The company will seek to provide its cleaning services in the timeliest manner and with an ongoing comprehensive quality-control program to provide 100% customer satisfaction. The company's principal officers see each contract as an agreement not between a business and its customers, but between partners that wish to create a close and mutually beneficial long-term relationship. This will help to provide greater long-term profits through referrals. As A Whistle will institute the following key procedures to reach its goals: •Design a comprehensive training program to create quality employees utilizing Amdecon's 5-day CTS Decon course. •Institute a program of profit sharing among all employees to give them a vested interest in achievement. As A Whistle is a start-up limited liability company consisting of two principal officers. As A Whistle will be a partnership between Ms. Nancy Smith and Ms. Daisy Shaw. The principals will be investing their own capital into the company and will also be seeking a loan of $80,000 to cover start-up costs and future growth. Finally, the company has procured a $10,000 line of credit (not shown on financial statements) that will be used if necessary to cover unforeseen expenses or opportunities. As A Whistle will be located in a purchased location at 1081 S Meridian Road in Apache Junction, AZ. The facilities will include a reception area, offices for the principals, storage/garage area for inventory, and employee lounge. As A Whistle offers a wide variety of services primarily focused on interior and exterior residential and commercial cleaning of crime and trauma scenes. The firm also provides services such as automobile/train/bus/airplane cleaning (suicide/homicide), fingerprint dust removal, animal carcass removal, tear gas removal, and others. The purpose is to provide clients with a broad range of related services that will minimize their need to employ a variety of contractors. As A Whistle will engage in a...
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