Credit Card Companies Targeting College Students

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Since student loan debt is being generated as pupils attend school, credit card companies should not be allowed to market to college campuses. College students are constantly being marketed to by credit card companies however they do not always have the ability to pay back the money that is charged due to not having stable employment while they are enrolled in school. Credit card companies use different marketing techniques to lure students in and make applying for credit very easy for them. Credit card companies should not be allowed to market on college campuses and US Congress should implement a law or policy to restrict them from doing this across the country. Some states have already implemented policies such as these. Credit card companies know that college students are their prime prospects. The marketing tactics credit card companies use to entice students prove that these companies truly understand their demographic. Representatives of the credit card companies are sent to these campuses to harass students into filling out applications for their products and services. Their representatives are trained not to take “no” for an answer. The students are lured to the companies’ kiosks by the promise of free gifts. These gifts include Frisbees, t-shirts, and even iPods. With kiosks popping up all over the campus, the companies make it hard for students to say no to the pressure they apply. With all of the exposure that the credit card companies have on college campuses, they make it hard for a student to remember that they are there for the purpose of obtaining a college degree. With most students already accruing student loan debt, credit card debt is the last thing that they need to be worried about. College students do not have a monthly income or secured job that can help them to pay all of their bills. College students rely on their parents’ income to pay for minor expenses during the college years. If they do have a part-time job, they use the income...
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