In the words of Robert E. Franken, “Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others”. The force of imagination and thought wheels out creativity in a person; it can be his writing skills, power of his brush reflected and portrayed on canvas, his experimentation in nuclear science, aeronautical science, developing a recipe, or a delight for culinary connoisseurs. When we follow a beaten track blindly, without application of mind, we can’t bring to the fore any novelty to our ideas depriving ourselves of creativity. When we abjure following and developing new ideas, new concepts and still to think of bringing creativity in us is not feasible. A lot more can be achieved with robust potential to spawn new ideas, which make the subject interesting and meaningful.
We would be economical with the truth if we don’t give plaudits to men of eminence in the field of economics, science, technology and IT who borrowed the established concepts, added flavor of their own ideas, experimentations and brought forth ideas which were adopted, and established a benchmark. Creativity is an exercise wherein you improve on your quality and there is always a scope for betterment and perfection. But perfection is not ultimate. No one has become a scholar imbued with and following a written formula like scriptures. Whether its scientific innovation or technological innovation, it flows from the repository of your ideas; the application thereof brings the end product. All icons in literature, science, and technology have been great thinkers who got the clue and the key from the materials available but it was their own individual effort that made them legendary figures for their empirical achievements in respective fields. Even in the extremely competitive world of business, creativity and
References: Franken E. Robert.Human Motivation,3rd Edition. Retrieved from http://www.csun.edu/~vcpsy00h/creativity/define.htm on 9 February 2010. Charyton, Christine and Snelbecker, Glenn E.(2007) 'General, Artistic and Scientific Creativity Attributes of Engineering and Music Students ', Creativity Research Journal, 19: 2, 213 — 225. Retrieved from http://explore.library.smu.edu.sg:9797/MuseSessionID=f37089a79f6860c8291b462a5d3d7c2f/MuseHost=ejscontent.ebsco.com/MusePath/ContentServer.aspx?target=http%3A%2F%2Fwww.informaworld.com%2Fsmpp%2Fftinterface%3Fcontent=a788090620%26format=pdf%26magic on 9 february 2010. Breen Bill. The 6 Myths Of Creativity. Retrieved from http://www.fastcompany.com/magazine/89/creativity.html on 9th February 2010. David, H.G. (Summer 2003). Add creativity to your decision processes. The Journal for Quality and Participation. Retrieved from http://findarticles.com/p/articles/mi_qa3616/is_200307/ai_n9257267 on 3 May 2007. Nussbaum, B with Berner, R. and Brady D. (Aug 1, 2005). Get Creative! How to build innovative companies. Business Week retrieved from http://www.businessweek.com/magazine/content/05_31/b3945401.htm on 24 Apr 2007.