Creativity and Innovation

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ASSIGNMENT ON CREATIVITY AND INNOVATION
CONCEPT: Ethical and Marriage Coaching

SUBMITTED BY:MITUSHA KUMARI CUJ/I/2010/IMBA/20 IMBA, 6TH SEM

PROBLEM RECOGNITION
Today’s generation are not aware of the traditional aspect and despite high rates of cohabitation before marriage, and considerable efforts invested in the search for a life partner, a high number of marriages end in divorce. Approximately 50% of all marriages end in divorce. Economies of scale associated with living as a couple rather than in two separate households provide an incentive to marry; problems with free riding in the provision of household collective goods may lead to divorce. Marriages which involve partners who are similar, in tastes or in their productive capacities, and in which private goods are equally shared, are the most likely to be unstable as both the partners are demanding and they are highly career oriented which ends with divorce. In contrast, marriages which involve very disparate partners, or which share the fruits of market labour very unequally between the partners, are more likely to full of conflicts.

IDEA GENERATION
The idea behind this concept is simply removing the controversies arising between the married couples and to avoid mismatch in any relationship. Today’s youth hardly know the meaning and importance of their culture, tradition and values. Like people married in Hinduism follow certain rituals which includes “saat vachan”, but the problem is we are least interested in knowing the in-depth meaning and importance of it. Many of the couples are getting detached today because of small reasons and misunderstandings. And even people who are about to get married, don’t know the level of compatibility between them. This is basically the reason why I have choose the idea of the ethical coaching, so as to create and as well as recreate the essence of love and care amongst them to live a healthy and happy life.

SERVICE DISCRIPTION
Often people feel...
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