Creativity

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Creativity.
Most common misunderstandings.

ABSTRACT
This essay is devoted to an issue of creativity understanding. Nowadays creativity is a characteristic that every employer is looking for in a potential employee. In the world of competition it is becoming a very precious commodity. Nevertheless, some significant contradiction occurs when question arises - what actually creativity is and when do we really need it. Unbelievable quantity of myths exists around this seemingly simple notion. In fact, the word itself is misused now more than ever. The main goal of this paper is to highlight all the delusions that people are most likely to under when they think about creativity.

CONTENTS

INTRODUCTION………………………………………………………………………………………………………………4 What is creativity?
When do we need creativity?
GENERAL MISUNDERSTANDING………………………………………………………………………………………. Experience and knowledge
Creative methods
SIMPLICITY……………………………………………………………………………………………………. IMPLEMENTING………………………………………………………………………………………………………………. Talking about creativity is not enough
When do you know you have a good idea?
CONCLUSION………………………………………………………………………………………………………………….. REFERENCES…………………………………………………………………………………………………………………….

"Being creative is seeing the same thing as everybody else but thinking of something different" -unknown person

INTRODUCTION
Some people may say that creativity is nothing but an ability to come up with new ideas, to invent things or in general to be innovative. Some people are sure that being creative means to be expressive like an artist. They mainly connect creativity and art and percept an ability to create as an ability to do art, which is partly correct. What is creativity? It seems to be an obvious thing but why do so many different opinions exist then? Why for instance, cannot it be both - an ability to come up with ideas and self-expression? When and why do people need creativity?

To answer all these questions we should start with the simplest one and most tricky at the same time. What is creativity?
creativity noun /ˌkriːeɪˈtɪvɪti/
* The use of imagination or original ideas to create something; inventiveness. * Producing or using original and unusual ideas.
These are two explanations of creativity given by massive English dictionaries and they are slightly different. This illustrates that there is no agreement on the topic even in academic area. Partly it is correct to talk about art, inventions and nonstandard thinking, but what is essential to understand is that creativity is all about ideas. The major destination of the creative thinking is relevant solution. That is creativity serves the purpose to find this solution. At the same time expressing yourself as an artist is not a problem solving activity, so it has nothing to do with creative thinking, but expressing yourself may be done creatively. For instance, the idea for presentation of your art piece can be creative, but it will only serve the purpose to emphasize the work in a whole.

Another important thing to make very clear is that ideas do not appear from nowhere, they are results of one’s intellectual development plus experience and knowledge of previous generations. These ideas are ought to represent a very simple decision for a particular problem. Not primitive and banal (though sometimes it is acceptable), but it should be some sort of the shortest way between two points. The last but not least, creativity is a very practical thing. Implementing creative ideas is the only way to understand if idea was good or if it was poor. Basically, creativity can be described in four major aspects: (1) problem solving ideas, (2)an ability to make ‘new things with old things’ or; (3) the aim is simplicity; (4) implement things.

Where and when is creativity needed?
“Rapidly changing environments with complex and diverse elements require flexible and innovative responses. … Creative solutions can provide flexibility by increasing our options and...
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