Creative Leadership- a Study on Disney Corporation.

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How can leadership be creative in order to achieve the vision of today’s ‘New Organization’? What may be indicators that leadership is truly creative?

* Creativity In Leadership, what and how to achieve
* Vision of Today’s new Organizations
* How Creativity in Leadership can lead to that Vision. How much is it a necessity? * Indicators that leadership is truly creative

DISNEY COMPANY
Introduction, vision
Background
Achievements, Milestones
Organization Structure, Environment
Disney’s own Hero-s
Strategic leadership skills worth noticing

Course Instructor: Mr. Monzoor Morshed

Royal Roads University
MBA Program

Creative Leadership

Term Paper – Option A

Prepared & Submitted By:
Kaiser Nahiyan
RRU Student ID - 322706

Prepared for:
Mr. Monzoor Morshed
Hon. Course Instructor, Creative Leadership, RRU
LETTER OF TRANSMITTAL

Date: 17th January 2013

To
Mr. Monzoor Morshed
Hon. Course Instructor, Creative Leadership
MBA Program, School of Business,
Royal Roads University, Canada.
Dhaka Campus

Dear Sir,

It is my immense pleasure to submit group report on the Term Report on Creative Leadership. I am sorry that my group went through a lot of changes, with most of the group members leaving the group at the final hour along with their contributions. Therefore I was left with no other alternatives than to finish the assignment on my own. I am sorry for the inconvenience that it has caused. I have answered to question A [ How can leadership be creative in order to achieve the vision of today’s ‘New Organization’? What may be indicators that leadership is truly creative? ] I have tried my level best to compile the pertinent information as comprehensively as possible and if you need any further information, I will be obliged to assist you.

Thanking you,

Kaiser Nahiyan
RRU Student ID - 322706

LITERATURE REVIEW
To successfully contribute on this assignment I have had a complete and thorough analysis on the literatures gathered from internet resources. Below are a few of the sources and documents for reference to the analysis done so far. 1. Walt Disney Archives - A History of The Walt Disney Company http://d23.disney.go.com/archives/a-history-of-the-walt-disney-company/ 01.01.00 – Walt Disney arrived in California in the summer of 1923 with a lot of hopes but little else. Walt Disney arrived in California in the summer of 1923 with a lot of hopes but little else. He had made a cartoon in Kansas City about a little girl in a cartoon world, called Alice’s Wonderland, and he decided that he could use it as his “pilot” film to …… 2. Important dates for Disney

http://d23.disney.go.com/archives/a-history-of-the-walt-disney-company/ 3. #20 Most innovative company - http://www.fastcompany.com/mic/2010/profile/disney 4. Reutetrs analysis on Disney Company
http://www.reuters.com/finance/stocks/chart?symbol=DIS.N
5. #22 Most Innovative Company by - Fast Company
http://www.fastcompany.com/most-innovative-companies/2009/disney 6. Study of Wikipedia’s content on the company and its leaders. http://en.wikipedia.org/wiki/The_Walt_Disney_Company
http://en.wikipedia.org/wiki/Walt_Disney
http://en.wikipedia.org/wiki/Timeline_of_The_Walt_Disney_Company#1923.E2.80.931966 INTRODUCTION
The Walt Disney Company, The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments briefed below. What started as an independent animation studio in the 1920s is now a $41 billion media giant, ranging from theme parks to ABC, Pixar to Disney.com, even ESPN. And as one of the most powerful brands in the world, Disney continues to prove itself an exceptional idea factory and hit maker. * Media Networks

Media Networks comprise a vast array of broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group...
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