Creative Brief

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Creative Brief
Marketing objective
Is to increase the consumption of milk among the teenage group so that they would drink less sugary and carbonated drinks that would harm their health .

The Product
Milk is by far the healthiest beverage after water . Milk helps to strengthen the bones and the teeth . Milk drinking drops off sharply in the teenage years because it is considered to be uncool and most of teenagers are worried about the calories and fat . Part of it has to do with the lack of flavours and the packaging being dull . This is what we found out about the product we decided to help , which is HL Milk by Marigold .

Target Audience
Our target audience would be males and females aged from 16 to 25 years old .Milk is a beverage that every parent would tell their kids to drink as children , though most of them still drink milk for breakfast but they still choose to drink other drinks like coke , pepsi or ribena .Milk has become less relevant to their lifestyles . They think milk doesn’t go well with foods like Mcd , Pizza and KFC . Why they choose soft drinks is because the soft drinks are exciting , versatile and its an acceptable alternative to milk .

Promise and support
Todays milk can help the teenagers become strong and dynamic . Looking at the hectic schedule teenagers have these days ,it is recommended to drink milk to help them feel fresh and energized the whole day . Support

Milk has the nutrition the body needs to look and feel dynamic. Today most teenage athletes and famous teen celebrities drink milk . Ice –cold milk taste great especially with HL Milk`s 3 new taste which are peach , coffee and mango . It has a more refreshing taste to it . Not to heavy nor to creamy . Its light and smooth . Brand personality

The personality now of HL Milk is dull and there isn’t any attractive colours that would attract a consumer to get it . Some consumers especially teenagers look at the packaging before purchasing...
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