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Creative and Innovation Management

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Creative and Innovation Management
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PROGRAMME TITLE

: BETC level 7 Strategic Management and Leadership

UNIT NAME

: UNIT-8 (Edexcel Unit-6) Creative and Innovation Management

ASSESSOR NAME

: Daw Khine Mar Hlaing

ASSIGNMENT TITLE: Analytical Report on Creative and Innovative Management STUDENT NAME ISSUE DATE : Saw Htoo Myat Htun Win : 2.6.2013

SUBMISSION DATE : 14.7.2013

Saw Htoo Myat Htun Win: Creative and Innovative Management (12/PB – 000047) PB 02-12

2

Table of Contents
Page No. Introduction………………………………………………………………………………………………………………………………………..…3 Task 1 Current innovative and creative management processes........................................................................3-4 Leading others to positively embrace the innovation and change...........................................................5-6 Task 2 Influence of Vision and Mission statement on generation of Creative and Innovative Management processes............................................................................................................................6-9 Analytical tools to identify potential creative and innovative management ideas......................................................................................................................................................9-14 Risk and benefits of creative and innovative management ideas........................................................14-15 Change models to support the implementation of creative and innovative management ideas....................................................................................................................................................15-16 Task 3 An appropriate rationale to persuade stakeholders of an organisation of the benefits of a creative and innovative management idea..............................................................................................................16-18 Communicate a creative and innovative management idea to stakeholders of an


References: Managing Innovation by Joe Tidd and John Bessant, Fourth Edition (2009) Available at [www.wiley.com] Thai Nippon Rubber Industry Co., Ltd Saw Htoo Myat Htun Win: Creative and Innovative Management (12/PB – 000047) PB 02-12 25 Available at [http://www.nwlink.com/~donclark/leader/leadcon.html] Access Date [9.7.2013] Saw Htoo Myat Htun Win: Creative and Innovative Management (12/PB – 000047) PB 02-12
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