Creating Tomorrow’s Philanthropists: - a Study on Attitude, Intentions and Behaviours of Youth Towards Philanthropy

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Creating tomorrow’s philanthropists: - A study on attitude, intentions and behaviours of Youth towards Philanthropy. By Prof Prachi Gupta &Prof Neena Nanda ABSTRACT: Youth philanthropy as a term denotes the inclination of children and youth towards philanthropic causes through the donation of time, energy or resources, including money. A survey was conducted among a group of B-school students to understand their attitudes, intentions and behaviours towards philanthropic activities which may involve their time, skills or resources. The analysis was done in different phases like activation measures, obligation measures, defense measures and response measures. Various statistical techniques like Independent sample T test, Kendall’s Tau_b correlation and ANOVA revealed some interesting results. The results of this investigation can be used to bring about changes in curriculum interventions that are being implemented in form of NGO projects. KEY WORDS: Attitudes, behaviours, perception, intentions, community service, youth, Philanthropy.

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Creating tomorrow’s philanthropists: - A study on attitude, intentions and behaviours of Youth towards Philanthropy. Introduction: Youth philanthropy (Lubben)1 as a term denotes the inclination of children and youth towards philanthropic causes through the donation of time, energy or resources, including money. (Rosen.M & Sedonaen M., 20012) According to another study, "youth philanthropy is, at the broadest level, youth giving of their time, talents and treasure” It is viewed as a potent means in which youth develop knowledge & skill of and participate actively in philanthropic projects such as volunteering, personal giving blood donation drives, active involvement in NGO assignments, fund raising and other forms of community service. Youth philanthropy (Pam garza & Pam Stevens)3 signifies different things to different people and comprises of various activities from personal giving and volunteering to fundraising, to organized grant making to almost everything that demonstrates a generous impulse by youth to help their community. The philosophy of Philanthropy is based on the premise of „love towards humankind‟ and aims at promoting this thought as the basis of all education. Today, the form of charity has definitely advanced & evolved to a level where its not just limited to parting away with wealth but there is a whole machinery of donors, supporting network, charitable organizations & their resources which are streamlined and directed towards the achievement of definite goals leading to sustainable positive change. Personalities (Chauhan) 4 like Warren Buffet (leadsman of Berkshire Hathaway)and Bill and Melinda Gates (founders of Microsoft), Pierre Omidyar (Founder of eBay) and a few others have gone to the extremes to announce that they will give away nearly entire personal wealth for causes leaving just enough for a good living for their children Bill and Melinda Gates recently visited India at a time which coincided with the visit of their most valued donor Warren Buffet who announced to give 99.9% of personal wealth for their noble causes. Mr. Buffet committed to give the Bill and Melinda Foundation approximately 10 million Berkshire Hathaway Class B shares spread over multiple years through annual contributions, worth approximately US$30 billion in 2006. The main focus area of Bill and Melinda Gates Foundation is in providing medical and nutritional aid in one of the most under privileged sections of the society. The foundation has joined hands with Bihar government to provide medical facilities to children and is sponsoring AIDS research of NACO. Melinda Gates in an interview expressed that a large part of obligation lies with the wealthy as whatever they earn comes from society & hence they need to reciprocate by contributing back towards the betterment of it. Also the wealthy are in a better and powerful position to work in those directions that are tough for others to walk...
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