“Crafting and Executing Strategy”

Topics: Strategic planning, Strategic management, Management Pages: 4 (976 words) Published: December 12, 2012
“Crafting and Executing Strategy”


BUS 599

Professor Kimberly Anthony

October 17, 2012

Develop an argument supporting the importance of a strategic plan for the success of the defined business.

The Branding Bar LLC., is a marketing/ branding agency that is based in Atlanta GA. As the founder and CEO of the agency I understand the value of having a strategy for the company to insure the success of how I plan to operate and be a competitor in my industry. Effectively communicating the strategic vision the line to lower-level managers and employees is as important as the strategic soundness of the long-term direction top management has chosen. The company vision’s has to be clear and define where the company is going and why in writing so it can be understood and supported by the members of the organization. The future of the company needs to have a convincing plan so that its members feel that those being there will have some meaning and feel as though they are a part of something. Thus, the executives ability to paint an inspiring picture of the company’s journey and destination is an important element of effective leadership. (pg 30)

Create a mission statement for the company explaining how the mission will be essential to the company’s success.

We at The Branding Bar LLC. our goal is to increase our clients brand awareness through varies integrated marketing strategies to propel the clients overall marketing efforts. We do this by offering custom social media/cause marketing campaigns, building brand identity and product launches designed for the client’s business goals. The Branding Bar is a service company, dedicated to long-term relationships with our client and the community. This mission statement is essential to the agency’s success because it distinguishes the company’s makeup about who we are, what we do, and why we are here. I think that this is a good explanation of the present...
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