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Customer Buying Behavior: A study in Big Bazaar at Ameerpet, Hyderabad

MAJOR PROJECT

Submitted by:

B Sravan Kumar (MBA 2nd year)
1225110253

Under the guidance of

Dr. Rajeshwari Panigrahi
Associate Professor

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GITAM INSTITUTE OF MANAGEMENT

GITAM UNIVERSITY

VISAKHAPATNAM

DECLARATION

This is to certify that the project work entitled “Customer Buying Behavior: A study in Big Bazaar Ameerpet, Hyderabad ” is a bonafide work of B Sravan Kumar submitted for the fulfillment of MBA Degree at GITAM Institute of Management, GITAM University Visakhapatnam .

Place: Visakhapatnam

Date: (B Sravan Kumar)

1225110253

CERTIFICATE

This is to certify that B Sravan Kumar of MBA final year carried out internship “Customer Buying Behavior: A study in Big Bazaar, Ameerpet, Hyderabad” for the fulfillment of MBA Degree at GITAM Institute of Management, GITAM University, Visakhapatnam is a bonafide record of work by him.

The results in this company project have not been submitted to any other University or Institute.

Place: Visakhapatnam, Project guide

Date: Dr. Rajeshwari Panigrahi
(Associate Professor)

ACKNOWLEDGEMENT

I would like to take this opportunity to express my deep and profound gratitude to the people concerned who have helped me directly or indirectly in successful completion of this project.

I express my sincere gratitude to Mr.Silas Paul, Store Karta- Big Bazaar Ameerpet, Mr.A Sreedhar, People’s Manager-Big Bazaar Ameerpet, for providing me all the necessary information in carrying out my complete project.

I am thankful to Mr. K. SIVA RAMA KRISHNA sir for giving us the opportunity to do the project work.

I am also thankful to Dr. Rajeshwari Panigrahi for being my faculty guide and grateful to their direction and inspiration.

I add my sincere thanks to my Faculty Members and friends who helped me directly or indirectly during my Internship.

Place: Visakhapatnam,

Date: (B Sravan Kumar)

CONTENTS

TITLE OF THE PROJECTPage No’s

Consumer Buying Behavior

PART-A 6-51

a) Retail Industry profile

b) Organization Profile of Big Bazaar

c) Human Resource Management

d) Financial Management

e) Marketing Management

f) Logistics department

g) Sales department

h) Customer Service Desk

PART-B

SECTION-1

Theoretical Framework- Customer buying behavior54-58

Review of Literature on Customer buying behavior59-64

SECTION- 2 66-71

Need of the Study of Customer Buying Behavior

Objectives of the Study of Customer buying behavior

Scope of the Study of Customer buying behavior

Research Design

SECTION-3 71-99

Analysis of the study of Customer buying behavior

SECTION-4 100-105

Findings, Suggestions and Conclusions

Bibliography 106

___________________________________________________________________________

Annexure-Questionnaire 107-109

PART A

a) Retail Industry profile

b) Organization Profile of Big Bazaar

c) Human Resource Management

d) Financial Management

e) Marketing Management

f) Logistics department

g) Sales department

h) Customer Service Desk

RETAIL INDUSTRY...
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