|Assignment front sheet | |Learner name | Assessor name | | | | |Date issued |Completion date |Submitted on | | | | | |Qualification |Unit number and title | | | | |BTEC National Diploma in Business |Unit 9: Creative Product Promotion | |BTEC National Extended Diploma in Business | | | | | |Assignment title |Promotion! Promotion! Promotion! | |In this assessment you will have opportunities to provide evidence against the following criteria. | |Indicate the page numbers where the evidence can be found. |
|Criteria |To achieve the criteria the evidence must show that | |Task no. | |Page numbers | |reference |the student is able to: | | | | | | |describe the promotional mix used by two selected organisations for a selected product/service | |1 | | | |P1 | | | | | | |P2 |explain the role of promotion within the marketing mix for a selected product/service | |2 | | | |P3 |explain the role of advertising agencies in the development | |3 | | | | |of a successful promotional campaign | | | | | |P4 |explain the reasons behind the choice of media in a successful promotional campaign | |4 | | | |P5 |design a promotional campaign for a given product/service to meet the needs of a given | |5 | | | | |campaign/creative brief | | | | | |M1 |explain how promotion is integrated with the rest of the marketing mix in a selected organisation | |6 | | | | |to achieve its marketing aims and objectives...
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