Cpa Global Strategy

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Understand the external environment
1.Summarise the attractiveness of the industry.
a.Identify the industry product segments and value chain.
b.What is the current life cycle position of the industry?
c.What have been the key issues affecting historical industry growth? What was their impact? d.What are the key issues that will affect future industry growth? What is their likely impact and the overall assessment of the industry’s future growth? e.What have been the key issues affecting historical industry profitability? What was their impact? f.What are the key issues that will affect future industry profitability? What was their impact and the overall assessment of the industry’s future profitability? g.Who are the industry’s key competitors? What are their strengths and weaknesses? Understanding the Internal Environment

2.Summarise the strategic position. You should consider the following issues: a.Who are the company’s key stakeholders, what are their objectives and are their objectives aligned with the company’s strategic goals? b.What business strategy is the company supposed to have been pursuing and has this in fact been the case? c.How has the company performed to date? Balanced scorecard? d.What are the strategic capabilities of the company and do these meet with the strategic goals of the company? Are the strategic capabilities consistent with the industry’s key success factors? Making Strategic Choices

3.Summarise the key strategic issues for the Company
4.Identify (using Ansoff’s product-market matrix) and evaluate strategic options (using Rumelt’s evaluation criteria) that will assist the company to address strategic issues identified in Task 3 and enable future growth and profitability of the company. Recommend how these options should be prioritised – into short, medium and long-term time frames. Justify your recommendations.
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