OPENING PARAGRAPH: Who You Are and What You Want (Purpose) 开头段：介绍自己说明目的
- State the purpose of the letter and who you are. 自我介绍 - Name the position for which you are applying. 应聘职位 - State your personal interest in the company. 对公司的兴趣 - Include how you heard of the position or the name of the person who referred you. 获知渠道
例：Dear Ms. Lee:
As an MBA student at the Crummer Graduate School of Business, Rollins College, I am pursuing a brand management position with Goldman Snacks, a premier food manufacturing company. My resume is enclosed for your review. Reflection: Pursue a **position with
PARAGRAPH TWO: Why You Are a Good Candidate (Skills)
- Do not restate your resume. Use the cover letter to say things that you could not “fit” on your resume. 不需要重复简历已有内容，自荐信是给你那些不大适合在简历上出现的信息一个发光的机会 - Relate your skills/accomplishments to the employer’s needs. Do not make the reader guess what you want and why you are qualified. 向你的雇主讲述你的才能和成就，不要让他去猜你有有什么能力 - Use specific examples to prove what you claim while remaining brief and to the point. 用简单的例子来证明你的能力，但同时也要尽量保证简洁 - Don’t emphasize your desires. Focus on what you can contribute. 不要强调你的需要和梦想，而要集中于你能带来的价值 - Answer the question, “What can I do for the company?” Communicate in some special way that your skills can be valuable to the potential hirer. 回答这个问题：“我能为公司做些什么？” 通过独特的方式说明你可以为公司带来什么价值
With over two years of marketing and management experience from Pizza Hut, Inc., I can offer your firm a broad skill set with an emphasis on creativity and analysis. My marketing strategies at Pizza Hut led to a 150% increase in sales volume coupled with a profit increase of over 200%. Additionally, as a Marketing Representative for Neon Concepts, Inc., I assisted in obtaining large corporate accounts such as Vuarnet France, Science Diet, Nordica, Ray Ban, and Rollerblade.
Reflection: offer a broad skill set with...