Cover Girl Advertisement

Topics: Green, Light, Color Pages: 2 (638 words) Published: May 14, 2011
Cover Girl Advertisement

When thinking of advertisements, for some odd reason, I immediately will think of Cover Girl makeup ads that are often found in almost every woman’s magazine. However, this particular advertisement features country music superstar Taylor Swift and very similar to all of their distinctive ads focuses mostly on her face. This ad is for their new “natureluxe silk foundation- luxury touched by nature.” From this relatively simple ad, as it only contains a close up of Taylor Swift as well as text, it allows for the discussion of it’s unique aesthetics.

The first thing that I would like to discuss is the colors that are used within this advertisement. The advertisement finds balance by using a soft and light yet trendy green for their top lettering of Cover Girl, some pop out lettering under the image all to match the color of the actual foundation bottle. The advertisement becomes more appealing to the eye as Cover Girl is attempting to create an earthy yet “simple is beautiful” feel for their audience. Also, the actual colors of Taylor Swift herself are very fair and soft as it looks as if she is not wearing any foundations. In addition, she is wearing a pale pink ruffled dress adding to the light, fluffy and earthy feel of the advertisement as a whole. However, the majority of the wording is a dark black with some of the font in bold and different sizes. It is evident that the advertisers are attempting to bring their audience’s attention down from Taylor Swift to what they actually have to say about the product by using opposing colors and bold text.

In addition to the colors that were used, the actual wording that was used is particularly interesting. The advertisement uses many different sizes and colors within the whole image. The top Cover Girl is in the light green color reflecting back to the idea of softness and it is the vantage point for a person’s eyes. It is very bold and automatically draws attention to the top half of...
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