Course Project Proposal.-the Communication Process and How It Affects Unicef -Malawi.Doc- Final Submission.Doc

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Leadership and Organizational Behavior
Project Proposal

“The Complex Communication Process in UNICEF- (Malawi Country Office)”

Submitted by: Henry N. Neufville, II
ID#: D03579081
Cell#: +265-99 9955906/+231-6516690
E-mail: hnneufville@gmail.com
Course Title: GM591

Submitted on: 20 August 2010

Submitted to: Prof. Ms. Vicky Boone

TABLE OF CONTENT
TITLEPAGE NUMBER
1.INTRODUCTION/BACKGROUND: …………………………………..02 2.PRELIMINARY PROBLEM STETEMENT ……………………………04 3. LITERATURE REVIEW …………………………………………………05 4.ANALYSIS OF THE PROBLEM ………………………………………..11 5.SOLUTIONS:- Steps and Advised Action to take …………………….15 6.REFLECTIONS……………………………………………………17 7.REFERENCE LIST ……………………………………………………….19

Project Proposal

Introduction/Background:

The focus of this Project Proposal is on the complex communication process in UNICEF and how it affects the Organization. The emphasis will be on UNICEF-Malawi Country Office located in Lilongwe, Malawi, Southern Africa.

UNICEF’s mission is to advocate for the protection of children’s rights in meeting their basic needs and to expand their opportunities to reach their full potential. These include, but not limited to, the provision of basic education, access to basic health care services, water and environmental sanitation services, provision of basic childhood play therapeutic toys and facilities, and protection from the law and ills of society. All of these are done through mobilization of the political will of governments of the world to ensure a “first call for children.”

Due to the engagement of governments, and by virtue of UNICEF’s presence in many counties of the world, issues of communication in respect to policy interpretations and programme implementation that involve governments and other stakeholders become a nightmare, or I may say, complex and sensitive. I like to narrow my proposal to UNICEF-Malawi Country Office’s operations which operate under the umbrella of the greater UNICEF body with head quarters in New York, the USA.

I have been working with UNICEF Malawi Country Office as their Supply and Logistics Officer since January 04 2004 up to presence; second in charge of the Supply Chain management averaging annual US$ value of 43m. These are subdivided into two services: 1.) Supply and logistics services provided to meet UNICEF’s core commitments trough programme implementations- UNICEF’s own projects that average to about US$9m annually; 2.) UNICEF “Procurement Services,” services- where UNICEF acts as a Procurement Agent for governments, Non-Governmental Organizations (NGOs) for the procurement of supplies, equipment and services, but within the framework of supplies, equipment and services also purchased for support to UNICEF’s own programmes. The procurement Services operations is where the sensitive communication problem exists, given the personal interest of some government officials that are farfetched since UNICEF is conducting the entire supply and logistics chain services on the Ministry of Health’s (Government of Malawi’s) behalf. Under the Global Fund funding grant, UNICEF procures Antiretroviral drugs (ARVs) and other equipment, test kits, drugs for opportunistic infection and laboratory supplies and reagents. This accounts of about 70% of the total service value under the Procurement Services (PS) services.

UNICEF was designated by the Global Fund, a donor, with mission in fighting global spread of HIV/AIDS through treatment and prevention globally, to procure and deliver antiretroviral drugs, medical related equipment, etc to some selected countries, specifically, the Government of Malawi and its people which is of focus in this proposal. In terms of communication, UNICEF-Malawi does very well in other programmatic areas in advocating for the rights of children through all Medias including IEC materials. The complication lies with the politics of providing procurement services to the Ministry of Health/GoM for...
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