Country Analysis Short Report: Japan

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Assignment Cover SheetSchool of Business ManagementCollege of Business| | Student Name| THUY DUONG DAO|
Student Number| 16697065|
Unit Name and Number| GLOBAL E- BUSINESS MARKETING (200232)| Tutorial Day and Time| Tuesday (6pm – 10pm)|
Lecturer/Tutor| Dr Yi-chen Lan|
Title of Assignment| Country Preparatory Report |
Length| 4360 words|
Due Date| 28 July 2010|
Date Submitted| 28 July 2010|
Campus Enrolment| Paramatta|
Declaration: I hold a copy of this assignment if the original is lost or damaged. I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment. No part of the assignment/product has been written/produced for me by any other person except where collaboration has been authorised by the subject lecturer/tutor concerned I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking)Signature: ……………………………………………………………………….Note:An examiner or lecturer/tutor has the right not to mark this assignment if the above declaration has not been signed)| COUNTRY PREPARATORY REPORT

Country Analysis4
1.Over view4
2.Economic Analysis4
3.Political analysis7
4.Technology, Media and Digital Infrastructure7
4.1.Internet, Broadband, Telecommunications, Mobile7
4.2.Media and Digital Infrastructure10
5.Public policy and capital infrastructure11
6.Key E- business companies13
6.1.Infrastructure Developers13
6.2.Infrastructure Users14
7.E- commercial law, regulations and government plans15
1.Variations in International Marketing Programmes using E- Business Technology16
2.Recommendation for Current and Future E- Business Marketing Initiatives16


“Is the e- business marketing is going earn more money than the traditional one?”. The e- business market research aims understand and study the market in the way of doing business by using the function of technology infrastructure in the local market and in the globally. This paper goes through study the major characteristics and unique of the Japan to have a decision for develop or invest in this market. The paper is not the full of factbook about e- business infrastructure in Japan, it just the brief analysis to answer the questions of “How Japan equip the electrical technology in their country?”, “How had that system been running?” and “How to manage and connect to the other countries?”. Almost the sources are using in this paper had researched from the websites, the online articles and the online journals both in Australia and in Japan. Each part of the paper is not be balanced in the range, the dimension and the content with another part, however, they target to the one way of the business using the e- business technology. In the end of the short report, the researcher find that Japan is really a potential market for Australia to invest, develop the e- business sections, reasoned of the well- equipped infrastructure in Japan, especially in the electrical equipments of the pioneer in the electric technology.


IMFInternational Monetary Fund
R&D Research and Developement
HDTV High Definition Television
ITU International Telecommunication Union
GNPGross National Products
TV Television
SBTVD Brazilian Digital Television System
ADSL Asymmetric Digital Subscriber Line
VoIPVoice over Internet Protocol
MUSE Multiple sub-Nyquist sampling encoding

In the complex way of the international business in the recent time, e- business marketing can be defined as the window into the process of global integration. In the first page of the e- business marketing programs, it is the...
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