Country Analysis

Topics: Africa, Ghana, West Africa Pages: 5 (1442 words) Published: March 20, 2013

Executive summary
Ghana as a emerging power of Africa is a right place to start business. Hotels has been the most needed business in Ghana due to its increasing tourism sectors. Friendly people and less government intervention on business will be the key success to our business. Ghana also opens opportunities to expand our business in Europe and North America through special trading conditions with those regions.due to Ghana investement promotion and its policy to expand stock market and Ghana being the member of world trade organisations it is easy to start business in Ghana.


Country profile3
Government intervention5
International relations5
Market intensity6
Consumption capacity6
Doing business in Ghana7

I work for company name AUSSIE HOTELS. We are company based on Sydney Australia. We have six five star hotel running in profit throughout Australia. We have been planning to globalize our hotel business. We have focused on African countries for our hotels are mainly for tourists and we have been serving customers from all over the world. I have chosen Ghana for our next business destination. Tourism industry in Ghana is increasing day by day. Need of more five star hotel who can give their customer international level of service is seen more in Ghana recently.

Country profile

Ghana is country located in west is bordered by Ivory Coast in west, in north Burkina Faso, Togo in east and Gulf of Guinea to south. Ghana is member of United Nations, the Commonwealth of has population of estimated 20 million. Its land area is 238837 sg km.its official language is English. Its natural resources are gold, diamond, bauxite, manganese, timber and has constitutional democracy. Ghana has roughly twice the per capita output of the poorest countries in West Africa. Ghana mainly depends on international finance and technology. The domestic economy in Ghana is mainly agriculture, it holds about 43 precent of GDP and it employs about 55 precent of total workforce. Christianity is practice by 69 precent of total population in Ghana while 16 precent population is Muslims. Hinduism is the fastest growing religion in Ghana, which is followed by Buddhism. Adult litrecacy rate of Ghana was 65 percent in 2007 with males at 71 and females at 58.3 percent.

It has corporate tax of 8 percent on export income,25 percent for hotels nad 35 percent for others.


There are mainly two types of native ethnic groups of people in Ghana; one of them is Akan’s in Akan land and the dagomba in dagbon in northern Ghana. The culture of this people is different form each other. Statuses of women have risen in recent years in Ghana previously they were just seen as a child bearer, retailers of fish and farmers. Traditional music is more famous in Ghana. There are different dances for different occasions in Ghana. Ghana is also famous for sports. Football has been the most popular sports of Ghana, the national team is also known as black stars. They have participated in many world-class competitions.

Ghana is well equipped with natural resources, Ghana twice the per capita output of the poorer countries in West Africa. Even so, Ghana remains dependent on international financial and technical assistance. Gold, timber, and cocoa production are major sources of foreign exchange. Domestic economy, subsistence agriculture, the gross domestic product (GDP) and accounts for 40% to 60% of the work force, mainly small landowner continues to revolve around employment. In 1995-97, Ghana in collaboration with the IMF structural adjustment program under a three-year advanced mixed. On the negative side, public sector wage increases and regional peacekeeping commitments continued inflationary...
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