Cough Syrup

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ON
“Analysis Of Cough Syrup Market With Respect of Dabur Honitus.” “Submitted to
U.P. Technical University Lucknow
In the partial fulfillment for degree of
Master in Business Administration
(2007-09)
Under the Guidance of
Ms. Minakshi Singh
Lecturer
By
Abhishek Rana Roll no:0727170003 Department of Management Studies
BHARAT INSTITUTE OF TECHNOLOGY
MEERUT

STUDENT DECLARATION
I, ABHISHEK RANA, student of MBA (2007-09) at BIT, Meerut hereby declare that the Project work entitled “Analysis of Cough Syrup Market with Respect of Dabur Honitus” is compiled and submittedunder the guidance of Ms. Minakshi Singh. This is my original work.

Whatever information furnished in this project report is true to the best of my knowledge.

:
ABHISHEK RANA
Roll No. 0727170003
MBA-III SEM

PREFACE
The Indian Cough syrup Industry is today so big and highly competitive industry. It plays an important role in supporting India’s economic infrastructure. Today market place is enormously more complex, domestic market at one time safe from foreign invaders, are now hunting grounds of giant global corporations. New products are launched at astonishing pace. Competitors are everywhere and hungry.

In my project “analysis of cough syrup market with respect of Dabur Honitus. I have tried to analyze various market factors related to advertising and consumer behavior, which were emerged out while I was doing survey. For this I tried to cover retailer attitude. This was my humble effort towards successful completion of the Project. I used simple random survey technique as my sampling technique and surveyed 175 retailer in some parts of Meerut to find out their views to get the best result for survey.

ABHISHEK RANA
Roll No. 0727170003
MBA-III SEM
ACKNOWLEDGEMENT

It was a great opportunity for us to work with Dabur India Limited, pioneers in the field of marketing. I am extremely grateful to those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible.

Firstly, I would like to thank my project guide Mr. Ajay Parihar, Product development manager, Dabur India Limited, who has been a constant source of inspiration for me during the completion of this project. He gave me invaluable inputs during our endeavor to complete this project.

I am also extremely grateful to Mr. D.K. Maheshwari, H.O.D., BIT, Meerut & Ms. Minakshi Singh (Faculty, Marketing BIT) to have given me this opportunity to work with him and gain valuable insights into the enticing world of online share trading.

I am indebted to all staff members of Dabur India Limited for their valuable support and cooperation during the entire tenure of this project. Not to forget, all those who have kept my spirits surging and helped me in delivering my best.

ABHISHEK RANA
M.B.A. III Sem.
Roll No. 0727170003

CONTENTS

Prefac 2

ACKNOWLEDGEMENT 4

OBJECTIVE OF STUDY 6

Introduction 7

Company profile 17

Product profile 35

Research methodology 41

Swot analysis 52

Data analysis 57

Findings 77

Conclusions 80

Recommendations & suggestions 82

Limitations 85

Annexure 87

15 Questionnaire

16 Bibliography

OBJECTIVE...
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