Business Proposal – Cottage Life
Michaela Macikova 21005364
Bucks New University, 2011
2 INTRODUCTION OF MY BUSINESS PLAN & OBJECTIVES3
About the region of Wallachia3
3 COTTAGE LIFE AS A PRODUCT4
3.1 Cottage description4
3.2 Features of the properties4
3.3 Provided service4
5 PRICES & REVENUES6
6 THE MARKET6
Families with children6
Pre-school & schools6
6.4 Legal Analysis7
6.5 Promotion & Distribution8
8 APPENDIX A – Location and the beauties of Walachia9
9 APPENDIX B – Walachian cuisine11
10 APPENDIX C14
Financing of Cottage Life14
A number of pre-schools and primary schools in Zlin County14 11 APPENDIX D – Possible appearance of cottages15
12 APPENDIX E – What to do in the area16
2 INTRODUCTION OF MY BUSINESS PLAN & OBJECTIVES
The main reason why I have chosen to set up my business “Cottage Life” in Walachia, the Czech Republic, is I would like to promote Walachia culture. Unfortunately, there is a lack of knowledge of traditional customs, even among local people. It is a shame because people miss the opportunity of exploring the natural and cultural beauties of this outstanding hilly region. The short-term objective is to concentrate especially on tourists, schools and pre-schools from Zlin County. Nowadays, everybody is keen to travel abroad and to see all the corners of the world as much as possible but they do forget that they do not even know their home country properly. The aim will be to expand their knowledge about their mother region Walachia, make outstanding holidays for them and deliver first-class service which is environmentally friendly. The long- term objective is to promote “Cottage life” in other parts of the Czech Republic, especially to tourist from cities since they do not spend much of their free time outdoors and do live in a constant hurry. Therefore the intention will be to offer them an extraordinary opportunity of spending their leisure time in the traditional and peaceful Czech countryside and expanding their general knowledge about this corner of the Czech Republic.
Nowadays children (especially city children) are out of touch with the natural environment. They have inappropriate surroundings for playing; outdoor playing is considered to be dangerous due to traffic expansion, smog, and criminality. Negative impacts on children’s physical and intellectual development occur. Their manual skills are limited; their physical abilities are not developed, for instance, they do not know how to walk in forests; the surface is not flat and there are obstructions such as leaves and branches and some children are afraid of them; and they are more predisposed to illnesses. Children have to be surrounded by real stimulus which interact with their perception.
About the region of Wallachia
Walachia is located in the Moravian-Silesian Beskydy Mountains (see APPENDIX A). The region was first settled by people who migrated here from southern Romania in the 13th and 14th century. In the 16th century people from the neighbouring Carpathian ranges came. They brought flocks of shaggy wool sheep which were able to stand the rough mountain climate and delicious cheese called “Walachian Parmesan” was made of their milk. These settlers were known as Wallachians. They soon mixed with local people, influenced their language, culture , life and this region was finally named after them (Wallachian Open Air Museum, 2010).
Cottage Life will be placed in the area called Vsetinsko-Horni Vsacko, in a small village called Velke Karlovice. Tourists can...