Costa Coffe

Costa Coffee is another successful coffee shop industry in United Kingdom just like Starbucks. They sell different kinds of roasted coffee in wholesale from establishment and they also sell retail coffee in their shops. Introduced in 1971 by Sergio and Bruno Costa and acquired by Whitbread in 1995. Since then they have expanded more than 1700 coffee shops within 28 countries all over UK, Middle East, South Asia and Europe and because of their strong brand reputation and expansion they are considered as the second largest coffee shop in the world. Unique Production Process - Costa Coffee has created a phenomenal success because of their unique marketing concept having their own Roastery plant in Lambeth for production of their own coffee beans. During the first stage of preparation “Mocha Italia” includes manually slow roasting production process of their coffee beans with unique blends. The second preparation process includes grinding of ground beans to ensure product quality, flavor and aroma that attract the customers to wait for their cup as it is being done and served hot. The third process includes the use of espresso machine in tune with technology to produce a consistent blend and perfect espresso. Lastly excellent customer service delivery of coffee through hand made skills as executed by their highly skilled barista. Because of this old fashioned brewery combined with technology and world class presentation marketing concept Costa Coffee has created their own unique marketing position in UK market. The preparation process has been very successful that it has also been appreciated and accepted in other countries. Image Building and Social Responsibility - Good selection of location for accessibility of customers and high standard, luxurious and comfortable coffee shop structure, well maintained facilities are their main focus to create a good image in the society. During the past decades they have not done match advertising and

References: http://www.scribd.com/doc/17693007/Marketing-Plan-of-Costa http://www.rodenberg.nl/publications/publications/COSTA_COFFEE_vs_STARBUCKS.pdf // http://www.costa.co.uk/ // http://www.rainforest-alliance.org/agriculture/standards http://www.costa-business.co.uk/company-information/responsible-coffee/