Cosmopolitan Market Place Analysis

Topics: Hearst Corporation, Woman, Female Pages: 3 (889 words) Published: February 18, 2011

The magazine Cosmopolitan is a magazine that inspires and encourages woman to be the best they can be. Cosmopolitan is primarily used for reading for enjoyment. It can help lead women into making certain decisions and Cosmopolitan hopes to influence the reader’s thoughts. The magazine also helps women with fashion.

To our group we developed the following mission statement: Cosmopolitan is a magazine to provide knowledge to women on fashion, love and life while answering the questions and concerns of the everyday woman. Similarly, Cosmopolitan gives their mission statement as, “Fun, Fearless, Female: Cosmopolitan is the life stylist- and cheerleader – for millions of fun, fearless, females who want to be the best they can be in every area of their life”. The two mission statements are similar, however they differ in the way the statement is presented. For example, in our mission statement, we chose to use the word “women” instead of “female” to make the magazine marketable for women 18 years or older. This choice was made because not only does the magazine display fashion trends, but the magazine also includes mature topics and discussions. We feel the use of the word “female” is broader and perhaps marketable to all ages, which may be deceiving to a young audience of girls who wish to purchase the magazine. Although, we find the use of the word female to be misleading, there are many crucial and well made points that Cosmopolitan’s marketing team presented with the mission statement. Their focus on the wants and needs of the consumer are clearly stated. They stated that females should read this magazine if they want to be the best that they can be, which attracts consumers. The catchy phrase of “fun, fearless and female” attracts females who hope the magazine will help them become like that; fun and fearless. In our mission statement we similarly tried to attract consumers by targeting their wants and needs. We focused on...
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