Cosmetics and Toileteries in France
Trends and opportunities
The market
The cosmetics and toiletries industry in France is estimated at A$20.1 billion in sales and can be divided into the following categories:
* Beauty products 37.1 per cent * Hair products 23.3 per cent * Perfumes 19.8 per cent * Toiletries 19.3 per cent * Other 0.5 per cent
The French cosmetics and toiletries market is characterised by a list of long-established companies and brands. The L 'Oréal Groupe remains the undisputed leader in this market with three of its subsidiaries among the top five companies.
France is the biggest European market for cosmetic sales with the highest proportion of premium product value sales in Western Europe. The mass market is also well established. The constant upgrading of brands such as L’Oréal, Gemey and Nivea, has started to blur the distinction between mass and premium brands, affecting distribution through specialised perfume shops negatively. Hence, the mass market’s share in France has continued to increase.
Cosmetics and toiletry companies are constantly looking to anticipate the changing tastes of consumers with two recurring strategies publicity campaigns and technological innovation. A direct result of this activity is that innovative and high performance products are continually entering the market.
For 2007, depilatories and skin care were the major drivers of the market. Having said this, products emphasising wellbeing in general are becoming increasingly popular in France. Natural products and aromatherapy are well established in product ranges.
Key trends and statistics:
* Between 2006-07, the cosmetics and toiletries industry experienced a 2.3 per cent growth. * In 2011, it is forecasted that the fragrance market value will have increased by 10.6 per cent but the market volume will only increase by 1.5 per cent in the same timeframe. * In 2011, it is forecasted that the skincare market value will have
The market
The cosmetics and toiletries industry in France is estimated at A$20.1 billion in sales and can be divided into the following categories:
* Beauty products 37.1 per cent * Hair products 23.3 per cent * Perfumes 19.8 per cent * Toiletries 19.3 per cent * Other 0.5 per cent
The French cosmetics and toiletries market is characterised by a list of long-established companies and brands. The L 'Oréal Groupe remains the undisputed leader in this market with three of its subsidiaries among the top five companies.
France is the biggest European market for cosmetic sales with the highest proportion of premium product value sales in Western Europe. The mass market is also well established. The constant upgrading of brands such as L’Oréal, Gemey and Nivea, has started to blur the distinction between mass and premium brands, affecting distribution through specialised perfume shops negatively. Hence, the mass market’s share in France has continued to increase.
Cosmetics and toiletry companies are constantly looking to anticipate the changing tastes of consumers with two recurring strategies publicity campaigns and technological innovation. A direct result of this activity is that innovative and high performance products are continually entering the market.
For 2007, depilatories and skin care were the major drivers of the market. Having said this, products emphasising wellbeing in general are becoming increasingly popular in France. Natural products and aromatherapy are well established in product ranges.
Key trends and statistics:
* Between 2006-07, the cosmetics and toiletries industry experienced a 2.3 per cent growth. * In 2011, it is forecasted that the fragrance market value will have increased by 10.6 per cent but the market volume will only increase by 1.5 per cent in the same timeframe. * In 2011, it is forecasted that the skincare market value will have