Unit 6 Project
Correlational Research 2
The correlation research method is appropriate when researchers want to study and “assess relationships among naturally occurring variables.” Assessment means making predictions about the nature of the relationships being studied. It also means describing the relations and assigning them a “correlation coefficient” that describes the direction and magnitude of the movement of variables to one another. In the May 16, 2011 issue of The New Yorker, John Seabrook wrote, “Snacks for a Fat Planet: PepsiCo takes stock of the obesity epidemic.” The article describes PepsiCo’s CEO Indra Nooyi’s leadership over one of the two largest soda and chips conglomerates in the world. What makes the article interesting is that PepsiCo produces sugary, fatty, and salty snacks in the midst of an American obesity epidemic. Seabrook never states that the burgeoning success of PepsiCo is causing people to gain dangerous amounts of weight. He states that “PepsiCo’s brands…appear to be making some people sick….” In other words, there is a strong correlation between a corporation such as PepsiCo’s record sales and the unhealthy weight gain and illnesses that are developing among Americans. People are consuming more snacks, probably PepsiCo’s, and therefore more calories that their bodies are storing as fat and becoming sicker. Indra Nooyi understands this. Sugary snacks are going to have to change into nutritious ones is her solution: sell different products not less. So the amount of calories might not decrease just be a better food with the same consequences. Her company uses surveys and questionnaires to understand people’s preferences and tastes. They focus on a variety of “naturally occurring variables,” such as “good for you products.” Good for you is a psychological construct that has appeal and that people aspire to. Constructing “good” is a process and an aspiration. Good can Correlational...
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