Corporate Strategy Analysis of the Indian Cement Industry
University Of Wales
&
Management Development Institute of Singapore)
MBWD5 0922A
Subject : Corporate Strategy (Assignment 1)
Lecturer : Dr Keith Ng
Course : Master of Business Administration
ASSIGNMENT COVER SHEET
|No. |NAME OF MEMBER |FIN No. |SIGNATURE |
|1 |SHUBHAV GUPTA |G0874179X | |
Submitted on Due Date? YES (Date Submitted: 30.4.2010)
Submitted Soft Copy? YES (Date Submitted: 30.4.2010)
Word Limit Observed? YES (No. of Words: 2090)
TABLE OF CONTENTS
|S.No |Contents |Page No. |
|1 |Executive Summary |3 |
|2 |Introduction |4 |
|3 |PEST Analysis |5 |
|4 |Porters 5 Forces |7 |
|5 |Structural drivers of change |11 |
|6 |Industry Life Cycle |12 |
|7 |Scenarios |13 |
EXECUTIVE SUMMARY
The Corporate Strategy assignment is divided into 2 parts. The first part of the assignment asks us to select and analyze an industry of our own choice. I have selected the INDIAN CEMENT INDUSTRY. In this assignment, a brief history regarding the Indian Cement Industry and how it has changed over the years to become one of the largest cement markets in the world has been covered. Further on, it has the analysis of the strategic posture of the key cement players in the Indian market and the direction in which the cement industry of India is moving. To identify the structure, changes, and the drivers of change within the industry, Porter’s Five
&
Management Development Institute of Singapore)
MBWD5 0922A
Subject : Corporate Strategy (Assignment 1)
Lecturer : Dr Keith Ng
Course : Master of Business Administration
ASSIGNMENT COVER SHEET
|No. |NAME OF MEMBER |FIN No. |SIGNATURE |
|1 |SHUBHAV GUPTA |G0874179X | |
Submitted on Due Date? YES (Date Submitted: 30.4.2010)
Submitted Soft Copy? YES (Date Submitted: 30.4.2010)
Word Limit Observed? YES (No. of Words: 2090)
TABLE OF CONTENTS
|S.No |Contents |Page No. |
|1 |Executive Summary |3 |
|2 |Introduction |4 |
|3 |PEST Analysis |5 |
|4 |Porters 5 Forces |7 |
|5 |Structural drivers of change |11 |
|6 |Industry Life Cycle |12 |
|7 |Scenarios |13 |
EXECUTIVE SUMMARY
The Corporate Strategy assignment is divided into 2 parts. The first part of the assignment asks us to select and analyze an industry of our own choice. I have selected the INDIAN CEMENT INDUSTRY. In this assignment, a brief history regarding the Indian Cement Industry and how it has changed over the years to become one of the largest cement markets in the world has been covered. Further on, it has the analysis of the strategic posture of the key cement players in the Indian market and the direction in which the cement industry of India is moving. To identify the structure, changes, and the drivers of change within the industry, Porter’s Five