Corporate Strategies

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Global Corporate Strategies in Retailing

November 2010

Retailing: Corporate Strategies

© Euromonitor International

Introduction Channel Strategies and Format Innovations Growth Strategies through Internet Retailing Global Expansion in Emerging Markets Private Label and Product Mix Key Conclusions

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Introduction

Retailing: Corporate Strategies

© Euromonitor International

Scope
• This briefing on the global Retailing market covers the following channels, focusing on the years 2009 and 2010 in

particular, and on forecast growth trends for the period between 2011 and 2015.

Retailing

Grocery Retailing

Non-Grocery Retailing

Non-Store Retailing

Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised

Learn More
To find out more about Euromonitor International's complete range of business intelligence on industries, countries and consumers please visit www.euromonitor.com or contact your local Euromonitor International office: London +44 (0)20 7251 8024 Dubai +971 4 372 4363 Chicago +1 312 922 1115 Cape Town +27 21 552 0037 Singapore +65 6429 0590 Santiago +56 2 915 7200 Shanghai +86 21 6372 6288 Sydney +61 2 9275 8869 Vilnius +370 5 243 1577 3

Introduction

Retailing: Corporate Strategies

© Euromonitor International

Objectives of the Global Briefing
• The main objective of this report is to provide an overview of the global expansion strategies of the world‟s largest






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and most international retailers. It also evaluates how they have performed in relation to each other and compared to the overall retailing market, and how they are forecast to adapt their strategies. This report analyses the main strategies of global retailers in terms of channel and store formats, international expansion, internet retailing opportunities, as well as product mix and private label. Key format strategies include a move towards improving value perception, alongside more targeted store layouts to respond to socio-demographic trends. The international expansion strategies adopted by large retailers are set to focus on major emerging markets, especially second-tier cities offering significant growth opportunities, while the development of franchise stores should help widen their global presence. Internet retailing strategies will be increasingly prominent for major retailers, in order to benefit from new consumer behaviours and technological trends favouring greater familiarity with, and more frequent use of online shopping. Key recent trends in terms of product mix and private label highlight how retailers have reacted to the economic downturn by focusing on budget private label, and how the product mix balance between value and premium, and food and non-food is set to evolve, with a greater emphasis on health and convenience. The retailers‟ strategies are discussed in the context of broader external factors which influence demand, such as consumer trends, and socio-demographic and macro-economic conditions. This report covers grocery retailers, non-grocery retailers and non-store retailers. The briefing does not claim to be comprehensive, focusing on key industry categories, but rather seeks to offer highlevel insight into key changes in the market.

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Introduction

Retailing: Corporate Strategies

© Euromonitor International

Key Findings
More pronounced low price positioning a key selling point Retailers with a discount or a strong value orientated positioning are among the fastest growing players. New store concepts across most channels feature a marked prevalence towards low...
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