Corporate Social Responsibility Report - Mara Cocoa Sustainability

Topics: Mars, Incorporated, Agriculture, Chocolate Pages: 8 (2125 words) Published: March 24, 2012
Sustainability at Mars Chocolate

The Company

Mars Chocolate is one of the world’s leading chocolate manufacturers and employs more than 13,000 people across 110 sites worldwide. Mars is a private, family owned company and is governed by a Board of Directors.  The Directors are members of the Mars family.  The Mars Board of Directors receives independent advice from four external Board Advisors.  The parent company, Mars, Incorporated is run by a global management team that oversees the day to day operations of the business across six business segments – pet care, chocolate, food, Wrigley, drinks and symbioscience.  Mars, Incorporated operates in 71 countries worldwide.  Some of the company’s major markets include Australia, New Zealand, China, France, Germany, Dubai, United Arab Emirates, Mexico, Germany, Poland, Russia, United Kingdom and the United States.

Frank C. Mars and his wife, Ethel, started making candy in their Tacoma, Washington kitchen 100 years ago and a lot has changed in the cocoa industry since the company’s beginning. Mars iconic brands include M&Ms, Snickers, Dove, Galaxy, Mars, Milky Way and Twix.  There are 36 brands in total and 28 manufacturing sites.  Mars “principles in action” philosophy is not only about being a market leader, but also an industry leader in other areas including cocoa production and sustainability.

Mars Chocolate Sustainability Efforts

Mars states that it has been a global leader in cocoa sustainability for over 30 years.  Mars claims to invest millions of dollars each year in initiatives that address the environmental, economic and social aspects of the cocoa supply chain.  The principles by which Mars operates are to make certain it continuously seeks the most responsible methods of cocoa production, thus ensuring the entire supply chain benefits from this industry’s growth and the processing of this unique, yet fragile, crop.

For several decades, Mars Chocolate – a business segment of Mars, Incorporated – has been guided by its Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom.  Mars claims it puts these principles into action through its comprehensive sustainability efforts.  As one of the world’s largest confectionery companies, in 2009 Mars Chocolate set a goal for sustainable cocoa sources.  Mars publically stated in April 2009 that all of its chocolate products would be made from sustainable sources by 2020 and further pledged to use 100% certified cocoa in all of its products worldwide by 2020.  This press announcement came shortly after its competitor, Cadbury, announced it would carry a seal from the Fairtrade Foundation for its Dairy Milk chocolate bar by the summer of 2009.

Mars Sustainability Program has three pillars:

• Responsibly source raw materials;
o Pledge to use 100% certified sustainable cocoa in all of its products worldwide by 2020.  In 2010 only 5% of its supply was certified (16,000 metric tonnes). o Complete preliminary sequencing of the cacao genome; a first step in advancing farmers’ ability to plant more robust, higher yields and drought/disease resistant trees. o Mars received the US Secretary of State 2010 Award for Corporate Excellence for its work in cocoa sustainability and the company’s efforts to improve economic development in cocoa growing regions. • Ensure its sites and logistics are completely sustainable in a generation; and o Committed to eliminating its carbon footprint by 2040, with 100% renewable energy, no change in water quality at its manufacturing facilities. o Aiming to recycle 100% of its waste at all of its manufacturing sites by 2015.  Currently six sites in the US recycle over 95% of their waste. o Mars Chocolate North America headquarters in New Jersey earned LEED Gold Certification from the US Green Building Council o 18 acre solar garden in Hackettstown, NJ provides solar electric power during peak hours to the M&M’s brand production plant. • Use its brands as catalysts...
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