Corporate Social Responsibility, Organizational Culture, Ethical Citizenship and Reputation of Financial Institutions in Uganda

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Corporate Social Responsibility, Organizational culture, Ethical citizenship and Reputation of financial institutions in Uganda
By:
David Katamba
(B.Com, Marketing)
A final dissertation submitted to School of Graduate Studies, Makerere University, in partial fulfillment of the requirements for the award of Master of Science in Marketing of Makerere University

December 2010
i
Declaration
I David Katamba declare that this research work is my original work and has not been published and or submitted for any other degree award to any university before. Where it is indebted to the efforts of other scholars and professionals, due acknowledgement has been made.

Student /author:
………………………..
David Katamba
B.com Marketing
ii
Approval:
This research work has been submitted for examination with approval of the following supervisors:
Dr. Joseph M., Ntayi (Supervisor)
Dated:
Dr. Muhammed Ngoma (Supervisor)
Dated:
iii
Dedication:
My wife Thecla Nakibuuka, and my dear children: Emma Gabriel Mukiibi Katamba, and Esther Audrey Nabatanzi Katamba.
I also dedicate this work to my dear parents Mr. James Mukiibi Katamba and Mrs. Specioza Namayanja.
iv
Acknowledgment
I thank my supervisors for their patience with me in attempt to come up with this research work. Dr. Ntayi and Dr. Ngoma, I am indeed grateful to having had you as my supervisors. Your guidance and constructive critics made me produce this good piece work.

I am also grateful to MUBS for the research financing accorded to me as well as the master’s degree academic scholarship.
Lastly, I am grateful to the financial institutions in Uganda that participated in this research project.
v
Table of contents:
Declaration ........................................................................................................................... i Approval: ............................................................................................................................. ii Dedication: ......................................................................................................................... iii Acknowledgment ............................................................................................................... iv ABSTRACT: .................................................................................................................... viii CHAPTER ONE: INTRODUCTION ............................................................................. 1 1.1 Background to the study: ...................................................................................... 1 1.2 Statement of the problem: .................................................................................... 3 1.3 Purpose of the study: ............................................................................................ 4 1.4 Research objectives: ............................................................................................. 4 1.5 Research Hypothesis: ........................................................................................... 4 1.6 Significance of the study ...................................................................................... 5 1.7 Conceptual framework ......................................................................................... 5 1.8 Scope of the study ................................................................................................ 6 1.9 Outline structure of the report; ............................................................................. 7 CHAPTER TWO: LITERATURE REVIEW.................................................................. 8 2.1 Corporate Social Responsibility (CSR) and Reputation ...................................... 8 2.2 Organizational culture (OC) and Reputation: ..................................................... 11 2.3 Organizational culture and CSR: ........................................................................ 13 2.4 Ethical Citizenship and...
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