written by: Lindita Daija
What does CSR represent for us?
On the way to integration to the European Union, it is becoming increasingly important for the businesses in Kosovo to be integrated into global markets by improving its governance structures and integration of the international norms on corporate citizenship into practices. Corporate Social Responsibility (CSR) is the commitment of businesses to behave ethically and to contribute to sustainable economic development by working with all relevant stakeholders to improve their lives in ways that are good for businesses, the sustainable development agenda, and society at large. Issues such as sustainable development, poverty alleviation, environmental quality, labour and human rights are becoming increasingly interlinked, and are having a profound effect on businesses and the business environment. To further understand I will quote the most used definition for CSR: – “It is the voluntary integration of social and environmental concerns into commercial operations. It should be seen, first of all, as a way to make our societies—better societies—but, importantly, it has also proved to be an innovative approach that differentiates and adds value to businesses, making them and the societies where they operate more competitive and better prepared to face their new challenges.”
Longer run profitability, that is development, requires intangible components such as trust, and social responsibility. Trust is needed between society and businesses. Social responsibility cannot be imposed by the state. Social responsibility has to be born and promoted by individuals, using their power as consumers, associated in civil society organisations, and by individuals leading businesses. The main thing that counts is the commitment and ambition to change. CSR purely for PR purposes, with no true message, no...