Corporate Social Responsibility

Altruism, Opportunism and Points in Between
Trends and Practices in Corporate Social Responsibility

By Mark Schacter

(with Elder C. Marques) Institute On Governance Ottawa, Canada http://www.iog.ca This report was made possible by the support of the Insurance Corporation of British Columbia

May 2000

Table of Contents
Executive Summary _________________________________________________________ i

Part 1 - Introduction ____________________________________________________ 1
(i) Moving to the Mainstream _________________________________________________ 1 (ii) Overview of the Report ___________________________________________________ 3
(a) The Insurance Corporation of British Columbia _____________________________________ 3 (b) ICBC and Social Responsibility __________________________________________________ 4 (c) Purpose of the Report, and Methodology ___________________________________________ 5

PART 2 – What is “Corporate Social Responsibility”? _________________________ 7
(i) Introduction________________________________________________

_____________ 7 (ii) Theoretical Background __________________________________________________ 8
(a) Fundamentalism______________________________________________

_________________ 8 (b) Self-interest ____________________________________________________________

______ 9 (c) Social Contract ____________________________________________________________

___ 9 (d) Stakeholder Management ______________________________________________________ 10 (e) Stewardship ____________________________________________________________

_____ 10

(iii) CSR as “Stakeholder Management”_______________________________________ 10 (iv) Forces Transforming the CSR Debate ______________________________________ 12
(a) Globalization and Information __________________________________________________ 12 (b) Reform in the Public Sector ____________________________________________________ 13 (c) The “Post-Material” World... [continues]

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