In this report, it critically researches two organisations that are implementing
some form of corporate social responsibility. It identify’s one definition of Corporate Social Responsibility (CSR) based upon academic resources. In addition, corporation that is likely to experience competitive advantages by being socially responsible. Followed by what ways the organisation are socially responsible and discusses the impact of these actions of the two organisations. The first organisation examines Coca Cola Company and the second organisation examines The Body Shop International. Also applying and interpreting support materials and analysing issues with clear evidence of support for statements, points of fact, opinion of writer with relevance support material to topic examples of evidence. In addition with cohesive discussion that links theory to practice using quality and adequacy of source analysis of support material. It is intended, therefore, to critically explore corporate social responsibility in these two organisations.
Definition of CSR
In the past, the classical view insists that managements only have a responsibility in business practise to maximise profit. (Waddell, 2005) In other words, the theory states that the responsibility concerned by management in business practise should always be to maximise shareholder’s value. (Waddell, 2005) However, contemporary view of corporate social responsibility is beyond the classical view which only considers its internal shareholders. According to Lewellyn (2005, p 1),' Corporate responsibility is best characterised as being the contribution that a company can make to helping society as a whole become sustainable, and extends to both social and environmental responsibility as well as being financially viable.'
The theory indicates that a socially responsible organization should not only focus on maximise shareholders value but should also consider their... [continues]
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(2009, 05). Corporate Social Responsibility. StudyMode.com. Retrieved 05, 2009, from http://www.studymode.com/essays/Corporate-Social-Responsibility-210349.html
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