Corporate Social Responsibility

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DBS

Nataliya Salnikava

1777627

LIDL

and

Corporate Social Responsibility

Introduction

In this essay the author will try to give an understanding of what is the Corporate Social Responsibility, why it is so important nowadays and we will analyse role of Lidl in this area in different dimensions. So what is the Corporate Social Responsibility?The World Business Council for Sustainable Development in its publication “Making Good Business Sense” by Lord Holme and Richard Watts, used the following definition

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.

Basically CSR(we going to use abbreviation for Corporate Social Responsibility) is about company giving back to the society. Building houses for the local community, investing money into employees' education, supporting charities and foundations, participating in Fair Trade – all these are samples of CSR.

Lidl and CSR

In many articles that we can find in the magazines and newspapers for the last couple years Lidl has been criticized for its unclear CSR policy. Lidl is a fastest growing discounter in Europe and as far as we know the main objective of a discounter is to reduce the cost of the goods in order to satisfy the customer and gain his loyalty. So in order to reduce the price, we have to reduce the expenses originally. So how does it work together with CSR and how it is possibly to be a discounter and a “good corporate citizen”?In the next few paragraphs we will try to follow above questions and analyse how CSR policies implemented by LIDL.

Lidl and FAIRTRADE

So we can define here that Fair Trade is social movement where developed countries intentionally importing handicrafts, crops(mostly bananas,cocoa,coffee,sugar,tea etc.) from developing...
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