Corporate Social Responsibility

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Swiss Hotel Management School
Rue du Panorama 2
Caux sur Montreux 1824
Switzerland
Tel: +41 21 962 9555
Fax: +41 21 962 9975
www.shms.com
November 23, 2011

Mr. Sean Lees, 2nd year Program Leader
Swiss Hotel Management School
Caux, Switzerland

Dear Mr. Lees,

Responding your commission, to conduct a research about Corporate Social Responsibility within the hospitality industry, enclosed is our summarized report, The Case Study of Corporate Social Responsibility in the Hospitality Industry. This report is published as the final outcome of our CSR study, which contains our recommendations along with some ideas to improve the CSR strategy implemented in Royal Caribbean International as our chosen establishment.

A couple of recommendations which we came up with, is to attach a more promising vision to their shareholders, even though, their stock price is somehow decreasing, should they manage to convince them about their future prospect, and that this company is effectively generating superior returns, which makes it profitable company, to implant shares in. As well as their “GET INVOLVED VOLUNTEER EVERYWHERE” (G.I.V.E) program, which created to support the CSR strategy, will gain more awareness from the society, if they manage to have a wider area to scope.

Hopefully, the results of our study collected in this report will be useful and meet or even exceeding the expectations you are probably seeking. Should you need any further discussions about this topic, please let us know.

Sincerely yours,

Shan Sun

Hao Lu

Helga Karniel Ridwan

Weipeng He
A Report on Corporate Social Responsibility in the Hospitality Industry

The sense of Corporate Social Responsibility is growing up rapidly in nowadays, and it is strongly relate to Hospitality Industry. This report is going to discuss what is CSR and how it influence hospitality industry, and also provide an example of Royal Caribbean International, showing how they operate the company with CSR in details.

Corporate Social Responsibility (CSR) is a continuing commitment that the companies run their business in an ethical way, which can contribute to economic development while improving the quality of life at large, and it is commonly used in hospitality industry.

Royal Caribbean International can well show us the company can be operated good by using the CSR. Their CSR policy refer to guests, community, employees and environment, which is benefit to the business running and society.

Owing to running the CSR policy, firstly, most of the guests and employees are satisfied the time spent on the ship. They are fulfilled by various of entertainment and get much security guarantee. In addition, the quality of life in many areas are also improved by the community service of Royal Caribbean International, in the meantime, the reputation of the company improves as well. Moreover, the company makes great effort on environmental protection by reducing, reusing and recycling the waste.

In general, the sense of Corporate Social Responsibility is popular a variety of companies in today society, especially in hospitality industry, and the advantages much outweigh the disadvantages. However, there are two suggestions that the running of Royal Caribbean International should be enhanced by, concentrating more on profit and broadening the community service.

The Case Study of
Corporate Social Responsibility
in the Hospitality Industry

|Authors: |Shan Sun | | |Hao Lu | | |Helga Karniel Ridwan | | |Weipeng He |

|Tutorial: |Mr. Sean Lees |

November 22, 2011
Table of Contents
List of Illustrations2
Abstract 3
Introduction 4
Definition of CSR & the Relation with Hospitality Industry 5...
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