Mini Corporate Social Responsibility Essay
Current Efforts for Social Responsibility
Activision Blizzard is an industry leader for producing and designing video games. They have annual revenues of 4 billion, annual income of 2.2 billion and total assets of 5.5 billion. Activision, as they are commonly known, have great customer support and even better technical support, despite having to deal with one of the most impatient and finicky customer bases, the gamer. So how do they stack up in social responsibility?
As a video game company Activision does not have the usual responsibilities that other companies have. Petrol companies and other mining/energy companies have a responsibility to the public to not do unnecessary harm while pulling resources out of the earth. As a company that does little in the way of manufacturing, they do not have to worry about the state of their factories over sea or the political implications of hiring non-American workers. Instead they focus on the education side of CSR. They have partnered up with great companies like Intel, Time Warner, Xerox, and The White House in Change the Equation. Activision wants to ensure that every child has the opportunity to actively learn the science, technology, engineering, and math subjects. George Rose, the Chief Public Policy Officer at Activision Blizzard, reflects the company’s policy on this new program, “STEM literacy is a business imperative for our nation's economic excellence, success and citizenship. Our collaboration will not only help students, but will revive our economy, fuel our competitiveness, and ultimately empower our nation”. In that statement Mr. Rose points out all of the goals of the Change the Equation movement, that that there are children who are not getting the education they require in science and technology fields, and that they need our help. Change the Equation is an evolution of an older program called Educate to Innovate which was focused on encouraging student participation in science engineering and technologies. The newly added goals for Change the Equation are as follows: * Improve science, technology, engineering, and math teaching at all levels, with a larger ethnically and gender diverse pool of teachers. * Deepen student appreciation and excitement for science, technology, engineering, and math programs/careers to increase enrollment and success in a broader ethnically and gender diverse group of students * Achieve a commitment to the Change the Equation movement from business leaders, government officials, and other stakeholders through communication, collaboration, and data-based decision making By enacting on these goals a new age of culturally, racially, and gender diverse students will hopefully see the examples laid before them and want to pursue education and a career in one of those fields. Activision’s role in this will be to hold conferences and have their developers and officers make appearances in schools across the country. This way, students that have interest in the field already will be confirmed that a career is not only possible, but also is fruitful. It will also inspire some students to look into the field of game design as a possibility and learn more about what is required of that profession. Activision will also dedicate their efforts to producing games that are not only challenging to play, but show a higher level of programming and game design. Their recent partnership with Blizzard Entertainment shows this devotion. Blizzard is known for making extremely high quality games that are “ready when they are ready” as they will never release a game before they see it complete as a work of art. Internet safety is a growing concern in this day in age especially as younger and younger people start using the internet at home and in school. There have been a number of programs created to teach children how to be safe on the internet. One such group is Wise Web Kids. They use a number of...
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