Corporate Level Strategy of Coca Cola

Topics: Coca-Cola, The Coca-Cola Company, Organization Pages: 2 (341 words) Published: September 23, 2011
Corporate-level strategy :
Corporate-level strategy Diversification The Coca-Cola produced new RTD (Ready-To-Drink) coffee with Italy-based café. International expansion Their products are launched in more than 200 countries.

Three levels of plan :
Three levels of plan The corporate-level plan …How to manage their affiliates The business-level plan …To make a connection to restaurants etc The functional-level plan …How to advertise their products

Structure :
Structure Coca-cola company’s structure Hybrid Structure The company includes many organizations. ex. Allen & Company Incorporated, Delta Air Lines, Hearst Magazines, Expedia. We will show the company’s figure

Environment :
Environment The company’s environment is faster than other companies. The company has to change drinks to fit taste and flavor into season or public demand. Fast !!!

Other Organizational Structures :
Other Organizational Structures 1. Technology Routine 2. Human resources Skilled and non skilled 3. Strategy Decentralized

Other Concepts :
Other Concepts The company’s hierarchy is “Tall” They need to have many level positions to put together thinking from each organization. The company has “liaison role”. The role is connecting between coca-cola and McDonald’s.

Ethics :
Ethics Code of business Conduct It guides their business conduct, requiring honesty and integrity in all matters The Global Workplace Rights Policy It is to relate to the organization and their employees

However….. :
However….. In India…. They are unethical ·Cause water scarcity is more than 20 village ·Their drinks contained some toxic substances.

For environment :
For environment To reduce the greenhouse gas Their vending machines and coolers emit many greenhouses gas Recycling They have invested more than $60 million They support the “Give it Back” program

For community :
For community They support . . . . Education Water Stewardship HIV/AIDS Disaster Relief Healthy Living...
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