Corporate Entrepreneurship

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EXAMPLE ASSIGNMENT WITH ADDED COMMENTS
Title: Entrepreneurship and corporations
Assignment topic
The characteristics of a typical entrepreneur are irreconcilable with a corporate career. Large organisations are by their nature bureaucratic and as such promote an environment in which the entrepreneur cannot survive. Prepare a discussion paper in essay style in which you survey the arguments for and against the above quotation, and then justify your own position. In your answer, provide very many examples of entrepreneurs and corporate managers, from your reading and your own experience, to illustrate the points you are making. When you refer to an example, provide enough details about the person so that a reader who does not know about the person, can understand the points about that person that you are trying to make. You will have to provide a definition of entrepreneurship in the introduction to your paper. Word count (from the start of the Introduction section to the end of the Conclusion section): 1584 words Executive summary

Entrepreneurship and corporate structures appear to be incompatible. This paper considers that apparent compatibility and concludes that entrepreneurship and corporate structures can be compatible in some cases. The paper first defines entrepreneurship and characteristics of entrepreneurs. It then looks at why these entrepreneurs may not fit into corporations. It then establishes that some corporations can incorporate entrepreneurs in ©Australian Institute of Business 2 V5-11Sept2012 what is called corporate entrepreneurship. Examples like Kerry Packer and Richard Branson are used to illustrate the arguments. ©Australian Institute of Business 3 V5-11Sept2012 Table of contents

1. Introduction......................................................................................................................4 2. What is entrepreneurships? ..............................................................................................4 3. The characteristics of an entrepreneur .............................................................................5 4. Compatibility of entrepreneurial characteristics with a corporate career ........................6 5. Corporate entrepreneurship..............................................................................................7 6. Conclusion .......................................................................................................................8 References............................................................................................................................9©Australian Institute of Business 4 V5-11Sept2012 1 Introduction

Entrepreneurs are typically thought to start up small businesses that confront bigger and older business. For example, Virgin Air is a small specialist airline that attracts some customers away from more established airlines. But is this picture of entrepreneurs correct? The aim of this paper is to investigate whether the characteristics of an entrepreneur are irreconcilable with a corporate career and whether the bureaucratic nature of large organisations promotes an environment where the entrepreneur cannot survive. The paper has three sections. First, I will define entrepreneurship. Then I will assess the characteristics of entrepreneurs and their fit within a corporate management structure, and then analyse the concept of corporate entrepreneurship. The conclusion ties the arguments together into a final position about the place of entrepreneurship within some though not all corporate structures. 2. What is entrepreneurship?

To begin the discussion, entrepreneurship needs to be defined. Our textbook has this comprehensive definition that is not limited to small business ventures and so is appropriate for this general discussion: “An entrepreneur is an innovator or developer who recognises and seizes opportunities; converts those opportunities into workable/marketable...
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