Corporate Culture

Only available on StudyMode
  • Download(s) : 400
  • Published : March 28, 2008
Open Document
Text Preview
Corporate Culture Paper
In every walk of life individuals encounter various types of environments or cultures which affect many aspects they are involved in. These cultures are dependent upon the situations and origination of all those impacting the environment. Organizations are also affected by culture and have a culture all of their own. The environment of an organization is commonly referred to as corporate culture and is influenced by many factors. The primary factors which influence corporate culture are the attitudes, beliefs, and values of the individuals responsible for the operations and functions of the organization. The culture of the organization is a reflection of the organization and is a representation of the imaged view by the publics of the organization including customers and communities surrounding the organization. It becomes essential that an organization maintains the proper culture in order to achieve a higher level of customer relations and social responsibilities.

When customer relations are referred to, there is an ethical value that is associated with the concept. It is extremely important for an organization to gain the trust of their customers in order to ensure repeat business from the customers. If the customer feels that they have not had an honest dealing with the organization they will simply find another supplier they can trust. A company must establish and continue to maintain a high level of trust between their customers. This can be easily accomplished if the corporate culture is already structure properly and contains the necessary ethical values to gain and maintain customer trust. By maintaining a high level of integrity, honesty, and forthrightness in all of the company’s dealings, they can gain the trust of their customers and maintain this trust ensuring the return business of the customer. In general, the influence to maintain ethical behavior in customer relations starts at the top of the company and...
tracking img