1.0 Understanding the Importance of Corporate Communication: The companies and the organizations communicate through different kinds of channels. All these are defined under corporate communication. Every single types of communication are important for the organization. But before discussing the importance we have to know what corporate communication is. Corporate communication is a combination of different types of activities that are involved to establish a favorable relation between the stakeholder and the organization. It is very important to make the communication understandable and reliable to the stakeholders so that the massage is delivered can serve the purpose of both parties- organization and stakeholders. According to Richard R. Dolphin corporate communication is not a technique rather than an approach (The Fundamentals of Corporate Communication, 2009). He stated that the total process of corporate communication has set into a management discipline. He also mentioned that the corporate communication is a process that helps an organization to maintain the consistency of massages that are used for corporate communication and at the same time to ensure the transparency of that massages. It is very difficult to define corporate communication in a single sentence because of the broad area covered by corporate communication. It is a set of different kinds of formal and informal communication, like management communication, marketing communication, organizational communication. 1.1 Purpose of Corporate Communication Strategies:
Every single organization needs to establish a favorable communication. The main purpose of this communication is that to make a bridge between the organization and the various stakeholders, like employees, customers, partners and the general people. But the interesting thing is the communication pattern is different to different stakeholders to serve the own purpose of that organization. Depending on the interest and the importance the organization establish own corporate communication strategies. Before knowing the purpose of corporate communication strategies we have to know the types of communication so that we can understand that what type of communication strategy is needed for what type of communication. Basically there are two types of communication- formal communication and informal communication (Business communication by FK Publication). In formal communication a preset format is followed to communicate with the clients, employees and others. Under this communication system the procedures are followed strictly. For example in February 2014 Facebook has bought Whatsapp with $19 billion. So the communication happened between these two company was formal. Facebook had maintained their communication structure to deal with Whatsapp. But the thing is that whatever the Facebook did to convince the Whatsapp management going out of the box will be considered as informal communication. Like Facebook first offered Whatsapp an amount publicly and this massage was sent maintaining the organizational communication procedures. So it is a form of formal communication. On the other hand Whatsapp might bargain with Facebook for this offered price which only the top management knew. So that is an informal communication. Now the question is why Facebook has needed to communicate formally and informally with Whatsapp? Now the main factor will come that is the purpose of the communication strategy. When Facebook offered Whatsapp to buy them and followed the corporate communication structure and that massage was for the company and the market as well. So the purpose was to inform everyone that Facebook is going to buy Whatsapp. On the other hand when the informal communication was going on that was for the confidential purpose of both of the companies. So the main purpose of corporate communication strategy is to take strategic advantage over the rival organizations. 1.2 Linking Corporate...
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