Corona Beer

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Beer Industry |
Business Policy |
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Bhavna Pursnani |
7/17/2011 |

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  1. The beer industry contributes greatly to the economies by providing jobs across the board, from the agriculture side by purchasing the wheat, barley and hops from the farmers. The beer industry is a large industry that has an enormous effect on the country. The market growth rate of the beer industry is perplexing which is evident through production statistics of top brewing companies.
WORLD TOP TEN BREWERS, 2007 provisional proforma volumes in
Millions of hectoliters.

                                      2007         2006
Brewing company             Country     Volume   Share   Volume
SABMiller (SAB.L)           Britain       231.7   13.1     209.7
InBev INTB.BR             Belgium       225.6   12.8     215.2
Heineken (HEIN.AS)           Netherlands   164.0     9.3     130.5
Anheuser-Busch (BUD.N)       U.S.         150.7     8.5     146.8
Carlsberg (CARLb.CO)         Denmark       120.0     6.8       77.8
Molson Coors (TAP.N)         Canada/US     58.4     3.3       49.5
Modelo (GMODELOC.MX)         Mexico         50.9     2.9       49.3
Tsingtao (600600.SS)         China         50.4     2.9       45.4
Beijing Yanjing (000729.SZ) China         41.1     2.3       35.7
FEMSA (FMSAUBD.MX)           Mexico         39.5     2.2       37.7

One of the characteristics of the beer industry is competitive rivalry, where the main goal is to create a high level of competition among leading brands and a fight to gain market share. Large companies have private labels to address different tastes and needs throughout the world. The industry continues to face challenges from the government who are imposing strict rules and taxes. Economy has changes the... [continues]

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